Why Failing To Increase Rent Annually Is Bad for Business and Bad for Your Tenant

Why Failing To Increase Rent Annually Is Bad for Business and Bad for Your Tenant

0:01 AM, 2nd September 2024, About 3 months ago 13

Text Size

Increasing rent on an annual basis is a standard practice among many landlords, designed to help them keep pace with inflation and sustain the profitability of their rental properties. While some landlords may hesitate to raise rents due to concerns about tenant retention or perceived fairness, failing to do so can lead to financial pitfalls and unintended consequences for both the landlord and the tenant.

In this article, I delve into the reasons why it makes sound business sense for landlords to implement regular rent increases, and how doing so can ultimately benefit tenants as well.

  1. Keeping Up with Inflation

One of the primary reasons for annual rent increases is to keep pace with inflation. Over time, the cost of living tends to rise, driven by factors such as increases in the prices of goods and services. If landlords do not adjust rent annually to reflect these changes, they may find themselves struggling to cover the rising costs of Mortgages, property taxes, insurance, and other essential expenses. Overlooking inflation can gradually erode the profitability of a rental property, leading to financial strain and diminishing returns on investment.

  1. Aligning with Market Value

Rental rates are inherently tied to the dynamics of supply and demand in the rental market. By neglecting to raise rents annually, landlords risk falling behind the market rate, especially in a rapidly appreciating market. When rental prices increase faster than the rent charged by a landlord, they could inadvertently underprice their property. This not only results in lost revenue but also lowers the property’s perceived value in the market. Regularly reviewing and adjusting rent to align with current market conditions ensures that the property remains competitively priced and maximises its revenue potential.

  1. Fairness to Tenants

Regular, modest rent increases can actually be fairer to tenants than sporadic, large hikes. Annual increases provide tenants with a predictable and manageable way to plan their finances, helping them avoid the financial shock of a sudden, significant rent increase. This predictability fosters a sense of stability, making it easier for tenants to budget and stay on top of their financial commitments. Moreover, small, consistent increases prevent tenants from becoming financially trapped in a property. If rent remains stagnant for years, tenants may struggle to afford market-rate rents elsewhere when they eventually move, as they’ve been accustomed to paying below-market rates.

  1. Funding Maintenance and Upgrades

Regular rent increases also play a crucial role in maintaining the quality and value of a rental property. Landlords who rely on stagnant rental income may find themselves lacking the funds necessary to perform routine maintenance, repairs, and upgrades. This can lead to the property falling into disrepair, reducing its appeal to prospective tenants and potentially causing dissatisfaction among current tenants. On the other hand, with sufficient income generated from modest rent increases, landlords can reinvest in their properties, ensuring they remain well-maintained, safe, and attractive places to live. This not only protects the property’s value but also enhances tenant satisfaction and retention.

Balancing Act: Considerations for Landlords

While annual rent increases are generally advisable, it’s important for landlords to consider local rental market conditions, tenant relationships, and the overall economic environment when making decisions. In some cases, the rental market may be slow, or tenants may be facing economic hardships, in which case a landlord may choose to forego or minimise rent increases temporarily. Each situation demands a careful balance between maintaining financial viability and fostering a fair and sustainable rental arrangement.

In conclusion, annual rent increases are not just a business strategy—they’re a necessary practice for sustaining the long-term health and profitability of rental properties. By keeping pace with inflation, aligning with market value, ensuring fairness to tenants, and securing funds for property upkeep, landlords can create a win-win situation for both themselves and their tenants.


Share This Article


Comments

Beaver

Become a Member

If you login or become a member you can view this members profile, comments, posts and send them messages!

Sign Up

10:16 AM, 3rd September 2024, About 3 months ago

Reply to the comment left by Old Mrs Landlord at 03/09/2024 - 10:00
I agree with this entirely. From the perspective of a tenant though (both my daughters are tenants) the thing to understand is that what conservative, labour and SNP policies have done in recent years all has the effect of creating pressure to raise rents.

If you can't deduct your finance costs against your rents the only thing that you can do is raise rents. If someone decides to charge NI on rental income the only thing that you can do is raise rents. And the current situation that Old Mrs Landlord describes is absolutely correct; the effect of SNP/Angela Rayner rent controls/proposals is that you have no choice but to raise rents when you can.

Most landlords want good long-term tenants and many (including me) have held rents down slightly to encourage that. My agent used to advise it, but does not do so now. Faced with a full-on attack from left-wing parties who are opposed to private ownership because of their own dogma and their need for an electorate that is progressively more dependent upon them, the only choices that are left to you as a landlord are to raise rents or sell.

Mick Roberts

Become a Member

If you login or become a member you can view this members profile, comments, posts and send them messages!

Sign Up

15:55 PM, 8th September 2024, About 3 months ago

You telling me, I've inadvertently created a trap for my tenants in that they can't get anywhere nowhere near the rent they paying me. So they stop with me. AAAhhh when I need to sell a lot of my houses.
On the other side, lower rent means less swapping about every few years as happens with high rents.

Mick Roberts

Become a Member

If you login or become a member you can view this members profile, comments, posts and send them messages!

Sign Up

15:56 PM, 8th September 2024, About 3 months ago

Reply to the comment left by The Forever Tenant at 02/09/2024 - 16:12
Forever tenant You have a point
The next point - Market conditions. I have always hated increases for this purpose. It basically sounds like you are trying to be a cartel by raising things to what you could. It is not a good look if your reason for raising rents is mostly "Because I can".

But then on the other side, why shouldn't a Landlord increase the rent 'because he can'? He didn't start this for fun. Ryanair get as MUCH as they can. If it don't sell, they reduce the price.

My tenants it seems prefer the lower amount for years, then cannot take the big jump ha ha.
Yes my tenants know theirs are cheap & also see all their mates CANNOT even get a houses at the highest rents.

But I'm with you, it does look wrong raising rents just cause we can. But I tell u my main thing in this when renting to new tenant. I have TO GET AS MUCH AS I CAN as I just don't know when the next Govt or Council attack is coming from.
Section 24.
New boiler new kitchen new windows Ooh Mick Roberts u got £890 Selective Licensing charge.
What for?
Cause him down the road has got a rubbish kitchen & back boiler.
Well go get him then. And mine are paying cheap rent. what do you think I'm going to do to that rent now? I end up taking out on the tenant to get back at u.

Leave Comments

In order to post comments you will need to Sign In or Sign Up for a FREE Membership

or

Don't have an account? Sign Up

Landlord Automated Assistant Read More