Should You Hold or Sell? Making the Right Choice for Your Property Portfolio

The decision to hold onto your rental properties or sell them is more critical than ever – landlords everywhere are taking time to weigh up the balance between risk and profit.  

The Renters’ Rights Bill, an unpredictable economy, and higher maintenance costs mean many landlords are weighing up their options carefully.

Here, we break down the key factors to help you decide and explain why Landlord Sales Agency is one of the best options for landlords looking to sell quickly and securely.

The Case for Holding

1. Rising Rents: Rent prices in the UK continue to soar, with many landlords enjoying increased yields. If your property generates strong cash flow, holding might seem like the ideal choice.
2. Easing Interest Rates: Following recent positive news on UK inflation, interest rates reductions are showing signs of accelerating in 2025 with an interest rate cut in February looking likely. This should mean lower borrowing costs for landlords with mortgages and therefore increasing property values.

The Case for Selling

While holding has its advantages, there are pressing reasons why many landlords are choosing to sell:

1. Upcoming Legislative Changes: The Renters’ Rights Bill, which includes measures like the Decent Homes Standard, which will require rental properties to meet a minimum quality level – and the abolition of Section 21, means more rules and higher costs. For some landlords, this creates far more risk than reward.
2. Economic Uncertainty: Concerns about the UK economy have led many landlords to prioritise financial security by liquidating assets and banking their profits. Many landlords are not only considering selling up but investigating how they can leave the UK altogether!
3. Avoiding Major Repairs (Awaab’s Law): Proposed new regulations could bring stricter council enforcement on property standards under Awaab’s Law, which would apply to the private rented sector for the first time. Landlords would be forced to fix mould and damp issues or face fines of up to £7,000 and possible prosecution for non-compliance. Nearly all tenanted properties in the UK face damp, mould, or ventilation problems — many of which are tricky and costly to fix, even with expert builders. These potential fines and repair costs could quickly eat into your profits.

Flexible options for selling your property portfolio

Selling your properties doesn’t have to be an all-or-nothing decision. You might want to hold on to your best-performing properties while freeing up cash from others.

Whether it’s because they’re bringing in steady rent or costs you less to maintain we offer flexible options, whether you prefer to sell part of your portfolio in bulk for speed and convenience or take the time to sell properties individually and maximise your profits.

The Landlord Sales Agency are portfolio exit specialists and we can help you work out your approach by providing realistic and reliable sale estimate for your properties based on recent sales in the area.

Why Sell with Us?

If selling feels like the right move, it’s crucial to choose a trusted partner who can help you achieve the best outcome. Here’s why we’re one of the UK’s best options for landlords:

• 18 Years of Experience: We’ve been helping landlords navigate the property market for nearly two decades.
• Our reviews speak for themselves: With over 300 Trustpilot reviews under our parent company The Online National Residential Estate Agency and an impressive 4.6 average rating, we’re a trusted and reliable partner for landlords
• Expert Tenant Management: Our unique approach secures tenant cooperation, ensuring smooth sales processes even for occupied properties.
• Fast, Fair Sales: We specialise in achieving 85-90% of market value for landlords who want a quick, hassle-free sale. Landlord sellers have a zero-fee option, and we cover all the marketing, legal and tenant costs. We even pay to resolve many property repairs.

What Sets Us Apart?

We don’t just sell properties — we create win-win solutions for landlords and tenants alike. Our proven strategies, including competitive pricing and targeted marketing to both landlords and owner-occupiers, drive results that others simply can’t match.

Our founder and CEO, David Coughlin, is a portfolio landlord himself. Having built a 150-property portfolio and sold over 50% of it in the last 3 years, David knows the market inside and out.

His expert knowledge and determination to achieve the best results form the foundation of our business and team. When you work with us, you’re partnering with professionals who truly understand your position and goals.

Is Now the Right Time for You to Sell?

With rising rents and easing interest rates, holding onto your property can be lucrative. However, the looming Renters’ Rights Bill and economic uncertainty mean selling might be the safer, smarter choice for many landlords.

If you’re considering selling, we’re here to help. Our team provides trusted advice, tailored solutions, and a proven track record of success.

Ready to explore your options? Contact us today to discuss how we can help you achieve the best possible outcome for your property. Don’t wait — take control of your portfolio with a partner you can trust.

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