Privacy Policy
BACKGROUND:
Property118 Ltd understands that your privacy is important to you and that you care about how your personal data is used and shared online. We respect and value the privacy of everyone who visits this website,
www.property118.com (“Our Site”) and will only collect and use personal data in ways that are described here, and in a manner that is consistent with Our obligations and your rights under the law.
Please read this Privacy Policy carefully and ensure that you understand it. Your acceptance of Our Privacy Policy is deemed to occur upon your first use of Our Site
. If you do not accept and agree with this Privacy Policy, you must stop using Our Site immediately.
- Definitions and Interpretation
In this Policy the following terms shall have the following meanings:
“Account” |
means an account required to access and/or use certain areas and features of Our Site; |
“Cookie” |
means a small text file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site. Details of the Cookies used by Our Site are set out in section 13, below; |
“Cookie Law” |
means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003; |
“personal data” |
means any and all data that relates to an identifiable person who can be directly or indirectly identified from that data. In this case, it means personal data that you give to Us via Our Site. This definition shall, where applicable, incorporate the definitions provided in the EU Regulation 2016/679 – the General Data Protection Regulation (“GDPR”); and |
“We/Us/Our” |
Means Property118 Ltd , a limited company registered in England under company number 10295964, whose registered address is 1st Floor, Woburn House, 84 St Benedicts Street, Norwich, NR2 4AB. |
- Information About Us
- Our Site is owned and operated by Property118 Ltd, a limited company registered in England under company number 10295964, whose registered address is 1st Floor, Woburn House, 84 St Benedicts Street, Norwich, NR2 4AB.
- Our VAT number is 990 0332 34.
- Our Data Protection Officer is Neil Patterson, and can be contacted by email at npatterson@property118.com, by telephone on 01603 489118, or by post at 1st Floor, Woburn House, 84 St Benedicts Street, Norwich, NR2 4AB.
- What Does This Policy Cover?
This Privacy Policy applies only to your use of Our Site. Our Site may contain links to other websites. Please note that We have no control over how your data is collected, stored, or used by other websites and We advise you to check the privacy policies of any such websites before providing any data to them.
- Your Rights
- As a data subject, you have the following rights under the GDPR, which this Policy and Our use of personal data have been designed to uphold:
- The right to be informed about Our collection and use of personal data;
- The right of access to the personal data We hold about you (see section 12);
- The right to rectification if any personal data We hold about you is inaccurate or incomplete (please contact Us using the details in section 14);
- The right to be forgotten – i.e. the right to ask Us to delete any personal data We hold about you (We only hold your personal data for a limited time, as explained in section 6 but if you would like Us to delete it sooner, please contact Us using the details in section 14);
- The right to restrict (i.e. prevent) the processing of your personal data;
- The right to data portability (obtaining a copy of your personal data to re-use with another service or organisation);
- The right to object to Us using your personal data for particular purposes; and
- If you have any cause for complaint about Our use of your personal data, please contact Us using the details provided in section 14 and We will do Our best to solve the problem for you. If We are unable to help, you also have the right to lodge a complaint with the UK’s supervisory authority, the Information Commissioner’s Office.
- For further information about your rights, please contact the Information Commissioner’s Office or your local Citizens Advice Bureau.
- What Data Do We Collect?
Depending upon your use of Our Site, We may collect some or all of the following personal data (please also see section 13 on Our use of Cookies and similar technologies):
- Name;
- Date of birth;
- Address and post code;
- Business/company name and trading status;
- Number of properties owned;
- Accountants details;
- Contact information such as email addresses and telephone numbers;
- Proof of residence and ID;
- Financial information such as income and tax status;
- Landlords insurance renewal dates;
- Property Portfolio details such as value and mortgage outstanding;
- How Do We Use Your Data?
- All personal data is processed and stored securely, for no longer than is necessary in light of the reason(s) for which it was first collected. We will comply with Our obligations and safeguard your rights under the GDPR at all times. For more details on security see section 7, below.
- Our use of your personal data will always have a lawful basis, either because it is necessary for our performance of a contract with you, because you have consented to our use of your personal data (e.g. by subscribing to emails), or because it is in our legitimate interests. Specifically, we may use your data for the following purposes:
- Providing and managing your access to Our Site;
- Supplying our products and or services to you (please note that We require your personal data in order to enter into a contract with you);
- Personalising and tailoring our products and or services for you;
- Replying to emails from you;
- Supplying you with emails that you have opted into (you may unsubscribe or opt-out at any time by the unsubscribe link at the bottom of all emails;
- Analysing your use of our site and gathering feedback to enable us to continually improve our site and your user experience;
- Provide information to our partner service and product suppliers at your request.
- With your permission and/or where permitted by law, We may also use your data for marketing purposes which may include contacting you by email and or telephone with information, news and offers on our products and or We will not, however, send you any unsolicited marketing or spam and will take all reasonable steps to ensure that We fully protect your rights and comply with Our obligations under the GDPR and the Privacy and Electronic Communications (EC Directive) Regulations 2003.
- You have the right to withdraw your consent to us using your personal data at any time, and to request that we delete it.
- We do not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected. Data will therefore be retained for the following periods (or its retention will be determined on the following bases):
- Member profile information is collected with your consent and can be amended or deleted at any time by you;
- Anti-Money Laundering information and tax consultancy records are to be kept as required by law for up to seven years.
- How and Where Do We Store Your Data?
- We only keep your personal data for as long as We need to in order to use it as described above in section 6, and/or for as long as We have your permission to keep it.
- Some or all of your data may be stored outside of the European Economic Area (“the EEA”) (The EEA consists of all EU member states, plus Norway, Iceland, and Liechtenstein). You are deemed to accept and agree to this by using our site and submitting information to Us. If we do store data outside the EEA, we will take all reasonable steps to ensure that your data is treated as safely and securely as it would be within the UK and under the GDPR
- Data security is very important to Us, and to protect your data We have taken suitable measures to safeguard and secure data collected through Our Site.
- Do We Share Your Data?
- We may share your data with other partner companies in for the purpose of supplying products or services you have requested.
- We may sometimes contract with third parties to supply products and services to you on Our behalf. Where any of your data is required for such a purpose, We will take all reasonable steps to ensure that your data will be handled safely, securely, and in accordance with your rights, Our obligations, and the obligations of the third party under the law.
- We may compile statistics about the use of Our Site including data on traffic, usage patterns, user numbers, sales, and other information. All such data will be anonymised and will not include any personally identifying data, or any anonymised data that can be combined with other data and used to identify you. We may from time to time share such data with third parties such as prospective investors, affiliates, partners, and advertisers. Data will only be shared and used within the bounds of the law.
- In certain circumstances, We may be legally required to share certain data held by Us, which may include your personal data, for example, where We are involved in legal proceedings, where We are complying with legal requirements, a court order, or a governmental authority.
- What Happens If Our Business Changes Hands?
- We may, from time to time, expand or reduce Our business and this may involve the sale and/or the transfer of control of all or part of Our business. Any personal data that you have provided will, where it is relevant to any part of Our business that is being transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this Privacy Policy, be permitted to use that data only for the same purposes for which it was originally collected by Us.
- How Can You Control Your Data?
- In addition to your rights under the GDPR, set out in section 4, we aim to give you strong controls on Our use of your data for direct marketing purposes including the ability to opt-out of receiving emails from Us which you may do by unsubscribing using the links provided in Our emails.
- Your Right to Withhold Information
- You may access certain areas of Our Site without providing any data at all. However, to use all features and functions available on Our Site you may be required to submit or allow for the collection of certain data.
- You may restrict Our use of Cookies. For more information, see section 13.
- How Can You Access Your Data?
You have the right to ask for a copy of any of your personal data held by Us (where such data is held). Under the GDPR, no fee is payable and We will provide any and all information in response to your request free of charge. Please contact Us for more details at info@property118.com, or using the contact details below in section 14.
- Our Use of Cookies
- Our Site may place and access certain first party Cookies on your computer or device. First party Cookies are those placed directly by Us and are used only by Us. We use Cookies to facilitate and improve your experience of Our Site and to provide and improve Our products AND/OR We have carefully chosen these Cookies and have taken steps to ensure that your privacy and personal data is protected and respected at all times.
- All Cookies used by and on Our Site are used in accordance with current Cookie Law.
- Before Cookies are placed on your computer or device, you will be shown a cookie prompt requesting your consent to set those Cookies. By giving your consent to the placing of Cookies you are enabling Us to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of Our Site may not function fully or as intended. You will be given the opportunity to allow only first party Cookies and block third party Cookies.
- Certain features of Our Site depend on Cookies to function. Cookie Law deems these Cookies to be “strictly necessary”. These Cookies are shown below in section 13.5. Your consent will not be sought to place these Cookies, but it is still important that you are aware of them. You may still block these Cookies by changing your internet browser’s settings as detailed below in section 13.9, but please be aware that Our Site may not work properly if you do so. We have taken great care to ensure that your privacy is not at risk by allowing them.
- The following first party Cookies may be placed on your computer or device:
Name of Cookie |
Purpose |
Strictly Necessary |
JSESSIONID |
Used only to collect performance data, with any identifiable data obfuscated |
No |
__cfduid |
This cookie is strictly necessary for Cloudflare's security features and cannot be turned off. |
Yes |
- Our Site uses analytics services provided by Google Analytics and Facebook. Website analytics refers to a set of tools used to collect and analyse anonymous usage information, enabling Us to better understand how Our Site is used. This, in turn, enables Us to improve Our Site and the products AND/OR services offered through it. You do not have to allow Us to use these Cookies, however whilst Our use of them does not pose any risk to your privacy or your safe use of Our Site, it does enable Us to continually improve Our Site, making it a better and more useful experience for you.
- The analytics service(s) used by Our Site use(s) Cookies to gather the required information.
- The analytics service(s) used by Our Site use(s) the following Cookies:
Name of Cookie |
First / Third Party |
Provider |
Purpose |
__utma, __utmb, __utmc, __utmt, __utmz |
First |
Google |
Helps to understand how their visitors engage with our website |
_fbp |
First |
Facebook |
Helps to understand how their visitors engage with our website |
- In addition to the controls that We provide, you can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all cookies or only third party cookies. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device.
- You can choose to delete Cookies on your computer or device at any time, however you may lose any information that enables you to access Our Site more quickly and efficiently including, but not limited to, login and personalisation settings.
- It is recommended that you keep your internet browser and operating system up-to-date and that you consult the help and guidance provided by the developer of your internet browser and manufacturer of your computer or device if you are unsure about adjusting your privacy settings.
- Contacting Us
If you have any questions about Our Site or this Privacy Policy, please contact Us by email at info@property118.com, by telephone on 01603 489118, or by post at 1st Floor, Woburn House, 84 St Benedicts Street, Norwich, NR2 4AB. Please ensure that your query is clear, particularly if it is a request for information about the data We hold about you (as under section 12, above).
- Changes to Our Privacy Policy
We may change this Privacy Policy from time to time (for example, if the law changes). Any changes will be immediately posted on Our Site and you will be deemed to have accepted the terms of the Privacy Policy on your first use of Our Site following the alterations. We recommend that you check this page regularly to keep up-to-date.
Mark Alexander - Founder of Property118
Become a Member
If you login or become a member you can view this members profile, comments, posts and send them messages!
Sign Up22:11 PM, 8th October 2014, About 10 years ago
Hi Jerry
Increasing leverage is a bit like fitting a bigger engine to a car, it may well go faster but you could ruin the handling and if you don't upgrade everything else you might not be able to stop as fast as you need to, in which case it dangerous.
Therefore, leverage is only one of a number of considerations and needs to be balanced against serviceability and liquidity.
Some people think they are "playing safe" with no leverage at all but there is a massive "lost opportunity" cost to this strategy too. If they don't make any money from investing and they are expecting asset values to depreciate then why are they investing in the first place?
Equally crazy though are the people who stick to a set formula based on LTV. I've read forums where people are arguing about whether 60% LTV is better than 85% LTV and vice versa but both could be equally right or wrong. You've mentioned my 20% liquidity ratio (thanks for that) and in summary the theory is that cash reserves equal to 20% of long term debt should be held for the sake of prudence. However, that's not the entire story either, everything also needs to be tied into what you refer to as a "stress test". One person might be comfortable with zero profits if mortgage rates hit 4%, others (like you and I) will be happier at 6% or 7% whilst some would never sleep at night unless their break-even figure was anything less than double digit interest rates.
I would advise all landlords to "stress test" their own properties. It's free and we have built a very simple template so that anybody can run the figures for themselves without being a spreadsheet wizard or having a degree in maths - see >>> http://www.property118.com/calculating-rental-yields-and-returns/
My suggestion to anybody who is uncomfortable with the results from the Landlords Calculator (breakeven interest rates for example) is to consider adding Equity Finance to their portfolio in order to reduce interest bearing mortgage debt - see >>> http://www.property118.com/equity-finance-for-buy-to-let-landlords/44713/
.
Mark Alexander - Founder of Property118
Become a Member
If you login or become a member you can view this members profile, comments, posts and send them messages!
Sign Up22:27 PM, 8th October 2014, About 10 years ago
Sorry for double posting Jerry but I missed a crucial section of your article which you were seeking comments on.
With any form of leveraging there is a certain element of speculation. I agree that adding another property to your portfolio, which is at a lower yield than the average, will reduce your overall yield and increase your risks. However, I would add - only in the short term! If you think values are unlikely to increase and that rents will not go up then why are you not selling your portfolio right now and investing into an alternative asset class?
Unless you have significant surplus income to invest (thankfully I did in years gone by) then the only way to grow a portfolio is to speculate when a realistic opportunity to raise cash via refinancing presents itself.
One thing I know for sure is that constant change is here to stay!
Just 6 years ago it was possible to get a lifetime base rate tracker mortgage at 90% LTV at a rate of less than 1% over bank base rate for life with free legal fees, no arrangement fees and no valuation fees. When I tell that to newbie landlords they think I'm telling fairy tales! However, six years ago equity finance for the average landlord was unheard of too, the newbies are aware of it now but many more established landlords have their blinkers on and still moan about high rates and fees yet ignore the new innovations. The deals of 2003 to 2008 are a period for the history books to be cherished by all who built their fortunes during that period.
I wonder what landlords will say when they look back and and discuss where we are now in 6 years time?
Will they be kicking themselves for missed opportunities?
.
Mick Roberts
Become a Member
If you login or become a member you can view this members profile, comments, posts and send them messages!
Sign Up7:35 AM, 9th October 2014, About 10 years ago
What I don’t see a lot on these sites, is IF someone has 4 x 25% deposits, why not buy one cash (if at bargain discount), spend your few k doing it up, get tenant in, make the deal look attractive, then re-mortgage & quite often you can get ALL your money back, sometimes more.
I know nowadays, you may have to wait 6 months to re-mortgage, but if you can, you should never run out of deposits & can keep buying forever, if you want to.
Mark’s formula is very good, you’d be hard to go wrong playing his safe maths, but Mark u gonna’ tell me off. I’ve spent all me money this year buying houses, never been so skint for years. But there is a reason & I am sending a message out here, bargains are hard to find, & if you are confident the deal stacks up & you gonna’ get the rent in shortly after u get the key,s, then I say go for it, don’t waste time thinking too much, ‘cause u can be rest assured, in normal circumstances, u gonna’ be paying more for that property in a few years time-IF you get it at the right price today.
Mark Alexander - Founder of Property118
Become a Member
If you login or become a member you can view this members profile, comments, posts and send them messages!
Sign Up9:29 AM, 9th October 2014, About 10 years ago
Reply to the comment left by "Mick Roberts" at "09/10/2014 - 07:35":
Hi Mick
Why would I tell you off?
You may make a lot of money very quickly if these properties shoot up in price.
Likewise, I wouldn't say "told you so" either if they don't and you can't afford to go on holiday or pay your mortgages etc.
Your money, your future, your choice!
I thought you had taken the decision to stop investing and start living though?
Addictive this property buying isn't it?
Six years on from breaking that buying addiction I still cant stop myself from looking though every estate agents window in every town I visit - that's regardless of what country I'm visiting at the time too LOL
.
J Nelson
Become a Member
If you login or become a member you can view this members profile, comments, posts and send them messages!
Sign Up11:43 AM, 9th October 2014, About 10 years ago
Reply to the comment left by "Mark Alexander" at "09/10/2014 - 09:29":
Hi mark,
I have read your strategy and have acted on some of the advice namely reducing the equity held in my properties, you mention that you should try to hold a large cash reserve but if you do that how can you grow your portfolio if that is all the cash you have? Is the cash reserve more of an ideal situation you would try to attain or I’m I missing something?
Cheers
James
Mick Roberts
Become a Member
If you login or become a member you can view this members profile, comments, posts and send them messages!
Sign Up12:09 PM, 9th October 2014, About 10 years ago
You’d tell me off ‘cause I know & agree, we should always leave some money spare, but I broke the rule this year ha ha.
Yes, would need discussing verbally, but I know you like to share things, so vaguely, seems daft to the outside about living more & then buying more ruddy houses, but I’ve been buying better quality houses, so more work now buying ‘em, setting ‘em up. Although my tenants have been finding ‘em for me & them, so no time cost to me there.
And with these being better area houses, in the long run, should be less time to run ‘em, as better quality tenants, value them more, want to stop forever, as normally can’t get any better than these better area houses, & no rush in making them look secure if tenant leaves on a Fri night, as these areas less prone to the crooks.
So hassle now, easier later.
Yes it is ruddy addictive, my drug had worn off about 5 years ago, but this year, it has got ruddy addictive
Mark Alexander - Founder of Property118
Become a Member
If you login or become a member you can view this members profile, comments, posts and send them messages!
Sign Up12:28 PM, 9th October 2014, About 10 years ago
Reply to the comment left by "James London" at "09/10/2014 - 11:43":
Hi James
Yes the cash balances are the perfect scenario and not a precise science. If you read Mick Robert's posts above you will see that some landlords take bigger risks. Sometimes it pays off, sometimes they end up bankrupt. That's what risk taking is all about.
I don't like to think of myself as a big risk taker and I would certainly advise caution to anybody building a rental portfolio. If it's a case of more properties and no liquidity or safe levels of liquidity and no more property I would always choose the latter - but that's just me.
Work on building up your liquidity so that you can have a bit of both, i.e. liquidity and investment.
If you want to roll a dice at the risk of losing everything then follow Mick's strategy - you might just get lucky 😉
You might also win the lottery ......... if you buy a ticket of course! ........ but I don't ........ so I will never win it.
.
John Daley
Become a Member
If you login or become a member you can view this members profile, comments, posts and send them messages!
Sign Up12:39 PM, 9th October 2014, About 10 years ago
I think this debate is too personal for anyone to say there is anything as firm as a recieved wisdom or a set of rules for this.
Leverage is balanced against personal circumstances, financial resilience, personal risk appetite, your own financial position, future financial stresses from careers and family.
That just the personal stuff, then you have the political and economic factors, legal developments, regional property markets.
So it's not simple but it is possible to navigate it with a little thought and planning. I think a lot of landlords buy into the story without really building a business plan and then when things go wrong they are stuffed because their circumstances can't cope with adverse events.
It's really important to know what will be left of the rent after the costs of letting have taken their share. I have done some work in social housing that indicates it costs about £2 k a year to own & manage a social home in the long term.
That is based on maintaining the decent homes standard in perpetuity. In the PRS you have to plan for tenancy churn and voids which are not really a factor in the social area
What happens if interest rates go up to 3% in the next two years. It is a possible scenario, how many landlords would have to sell ? How many would have to stop doing maintenance or safety work or face going into a loss on their properties.
We saw a few months ago a report on a landlord with four or five properties who would have been substantially better off by never going into letting.
At the end of the day high gearing is always a substantial risk factor in all types of business, loads of companies and individuals have gone down as a result of over borrowing.
On the other hand there are those who have made a bundle by riding out the risks, though I think that might be a bit too adventurous for the average investor. Is anybody really sensible to commit their assets to what amounts to 'luck'
Mick Roberts
Become a Member
If you login or become a member you can view this members profile, comments, posts and send them messages!
Sign Up12:46 PM, 9th October 2014, About 10 years ago
Ha ha roll a dice.
I wouldn’t recommend my LATEST way for a lot of people, but in my case, there are other factors where I’m reasonably safe.
I’d have been better off not going into letting on my detached properties 10 years ago, but finally last 5 years, they’ve redeemed theirselves.
J Nelson
Become a Member
If you login or become a member you can view this members profile, comments, posts and send them messages!
Sign Up13:21 PM, 9th October 2014, About 10 years ago
Reply to the comment left by "Mark Alexander" at "09/10/2014 - 12:28":
Thanks Mark that has clarified things for me, assess how comfortable you are with risk and invest accordingly, the funds that I released through refinancing was pretty much my initial investment, I have some saving which will act as my raining day fund, I was going to invest that as well, but I think I’ll just invest what I released via the remortgage, which would be the same position in terms of seed money as I was before I first bought the properties.