Privacy Policy
BACKGROUND:
Property118 Ltd understands that your privacy is important to you and that you care about how your personal data is used and shared online. We respect and value the privacy of everyone who visits this website,
www.property118.com (“Our Site”) and will only collect and use personal data in ways that are described here, and in a manner that is consistent with Our obligations and your rights under the law.
Please read this Privacy Policy carefully and ensure that you understand it. Your acceptance of Our Privacy Policy is deemed to occur upon your first use of Our Site
. If you do not accept and agree with this Privacy Policy, you must stop using Our Site immediately.
- Definitions and Interpretation
In this Policy the following terms shall have the following meanings:
“Account” |
means an account required to access and/or use certain areas and features of Our Site; |
“Cookie” |
means a small text file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site. Details of the Cookies used by Our Site are set out in section 13, below; |
“Cookie Law” |
means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003; |
“personal data” |
means any and all data that relates to an identifiable person who can be directly or indirectly identified from that data. In this case, it means personal data that you give to Us via Our Site. This definition shall, where applicable, incorporate the definitions provided in the EU Regulation 2016/679 – the General Data Protection Regulation (“GDPR”); and |
“We/Us/Our” |
Means Property118 Ltd , a limited company registered in England under company number 10295964, whose registered address is 1st Floor, Woburn House, 84 St Benedicts Street, Norwich, NR2 4AB. |
- Information About Us
- Our Site is owned and operated by Property118 Ltd, a limited company registered in England under company number 10295964, whose registered address is 1st Floor, Woburn House, 84 St Benedicts Street, Norwich, NR2 4AB.
- Our VAT number is 990 0332 34.
- Our Data Protection Officer is Neil Patterson, and can be contacted by email at npatterson@property118.com, by telephone on 01603 489118, or by post at 1st Floor, Woburn House, 84 St Benedicts Street, Norwich, NR2 4AB.
- What Does This Policy Cover?
This Privacy Policy applies only to your use of Our Site. Our Site may contain links to other websites. Please note that We have no control over how your data is collected, stored, or used by other websites and We advise you to check the privacy policies of any such websites before providing any data to them.
- Your Rights
- As a data subject, you have the following rights under the GDPR, which this Policy and Our use of personal data have been designed to uphold:
- The right to be informed about Our collection and use of personal data;
- The right of access to the personal data We hold about you (see section 12);
- The right to rectification if any personal data We hold about you is inaccurate or incomplete (please contact Us using the details in section 14);
- The right to be forgotten – i.e. the right to ask Us to delete any personal data We hold about you (We only hold your personal data for a limited time, as explained in section 6 but if you would like Us to delete it sooner, please contact Us using the details in section 14);
- The right to restrict (i.e. prevent) the processing of your personal data;
- The right to data portability (obtaining a copy of your personal data to re-use with another service or organisation);
- The right to object to Us using your personal data for particular purposes; and
- If you have any cause for complaint about Our use of your personal data, please contact Us using the details provided in section 14 and We will do Our best to solve the problem for you. If We are unable to help, you also have the right to lodge a complaint with the UK’s supervisory authority, the Information Commissioner’s Office.
- For further information about your rights, please contact the Information Commissioner’s Office or your local Citizens Advice Bureau.
- What Data Do We Collect?
Depending upon your use of Our Site, We may collect some or all of the following personal data (please also see section 13 on Our use of Cookies and similar technologies):
- Name;
- Date of birth;
- Address and post code;
- Business/company name and trading status;
- Number of properties owned;
- Accountants details;
- Contact information such as email addresses and telephone numbers;
- Proof of residence and ID;
- Financial information such as income and tax status;
- Landlords insurance renewal dates;
- Property Portfolio details such as value and mortgage outstanding;
- How Do We Use Your Data?
- All personal data is processed and stored securely, for no longer than is necessary in light of the reason(s) for which it was first collected. We will comply with Our obligations and safeguard your rights under the GDPR at all times. For more details on security see section 7, below.
- Our use of your personal data will always have a lawful basis, either because it is necessary for our performance of a contract with you, because you have consented to our use of your personal data (e.g. by subscribing to emails), or because it is in our legitimate interests. Specifically, we may use your data for the following purposes:
- Providing and managing your access to Our Site;
- Supplying our products and or services to you (please note that We require your personal data in order to enter into a contract with you);
- Personalising and tailoring our products and or services for you;
- Replying to emails from you;
- Supplying you with emails that you have opted into (you may unsubscribe or opt-out at any time by the unsubscribe link at the bottom of all emails;
- Analysing your use of our site and gathering feedback to enable us to continually improve our site and your user experience;
- Provide information to our partner service and product suppliers at your request.
- With your permission and/or where permitted by law, We may also use your data for marketing purposes which may include contacting you by email and or telephone with information, news and offers on our products and or We will not, however, send you any unsolicited marketing or spam and will take all reasonable steps to ensure that We fully protect your rights and comply with Our obligations under the GDPR and the Privacy and Electronic Communications (EC Directive) Regulations 2003.
- You have the right to withdraw your consent to us using your personal data at any time, and to request that we delete it.
- We do not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected. Data will therefore be retained for the following periods (or its retention will be determined on the following bases):
- Member profile information is collected with your consent and can be amended or deleted at any time by you;
- Anti-Money Laundering information and tax consultancy records are to be kept as required by law for up to seven years.
- How and Where Do We Store Your Data?
- We only keep your personal data for as long as We need to in order to use it as described above in section 6, and/or for as long as We have your permission to keep it.
- Some or all of your data may be stored outside of the European Economic Area (“the EEA”) (The EEA consists of all EU member states, plus Norway, Iceland, and Liechtenstein). You are deemed to accept and agree to this by using our site and submitting information to Us. If we do store data outside the EEA, we will take all reasonable steps to ensure that your data is treated as safely and securely as it would be within the UK and under the GDPR
- Data security is very important to Us, and to protect your data We have taken suitable measures to safeguard and secure data collected through Our Site.
- Do We Share Your Data?
- We may share your data with other partner companies in for the purpose of supplying products or services you have requested.
- We may sometimes contract with third parties to supply products and services to you on Our behalf. Where any of your data is required for such a purpose, We will take all reasonable steps to ensure that your data will be handled safely, securely, and in accordance with your rights, Our obligations, and the obligations of the third party under the law.
- We may compile statistics about the use of Our Site including data on traffic, usage patterns, user numbers, sales, and other information. All such data will be anonymised and will not include any personally identifying data, or any anonymised data that can be combined with other data and used to identify you. We may from time to time share such data with third parties such as prospective investors, affiliates, partners, and advertisers. Data will only be shared and used within the bounds of the law.
- In certain circumstances, We may be legally required to share certain data held by Us, which may include your personal data, for example, where We are involved in legal proceedings, where We are complying with legal requirements, a court order, or a governmental authority.
- What Happens If Our Business Changes Hands?
- We may, from time to time, expand or reduce Our business and this may involve the sale and/or the transfer of control of all or part of Our business. Any personal data that you have provided will, where it is relevant to any part of Our business that is being transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this Privacy Policy, be permitted to use that data only for the same purposes for which it was originally collected by Us.
- How Can You Control Your Data?
- In addition to your rights under the GDPR, set out in section 4, we aim to give you strong controls on Our use of your data for direct marketing purposes including the ability to opt-out of receiving emails from Us which you may do by unsubscribing using the links provided in Our emails.
- Your Right to Withhold Information
- You may access certain areas of Our Site without providing any data at all. However, to use all features and functions available on Our Site you may be required to submit or allow for the collection of certain data.
- You may restrict Our use of Cookies. For more information, see section 13.
- How Can You Access Your Data?
You have the right to ask for a copy of any of your personal data held by Us (where such data is held). Under the GDPR, no fee is payable and We will provide any and all information in response to your request free of charge. Please contact Us for more details at info@property118.com, or using the contact details below in section 14.
- Our Use of Cookies
- Our Site may place and access certain first party Cookies on your computer or device. First party Cookies are those placed directly by Us and are used only by Us. We use Cookies to facilitate and improve your experience of Our Site and to provide and improve Our products AND/OR We have carefully chosen these Cookies and have taken steps to ensure that your privacy and personal data is protected and respected at all times.
- All Cookies used by and on Our Site are used in accordance with current Cookie Law.
- Before Cookies are placed on your computer or device, you will be shown a cookie prompt requesting your consent to set those Cookies. By giving your consent to the placing of Cookies you are enabling Us to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of Our Site may not function fully or as intended. You will be given the opportunity to allow only first party Cookies and block third party Cookies.
- Certain features of Our Site depend on Cookies to function. Cookie Law deems these Cookies to be “strictly necessary”. These Cookies are shown below in section 13.5. Your consent will not be sought to place these Cookies, but it is still important that you are aware of them. You may still block these Cookies by changing your internet browser’s settings as detailed below in section 13.9, but please be aware that Our Site may not work properly if you do so. We have taken great care to ensure that your privacy is not at risk by allowing them.
- The following first party Cookies may be placed on your computer or device:
Name of Cookie |
Purpose |
Strictly Necessary |
JSESSIONID |
Used only to collect performance data, with any identifiable data obfuscated |
No |
__cfduid |
This cookie is strictly necessary for Cloudflare's security features and cannot be turned off. |
Yes |
- Our Site uses analytics services provided by Google Analytics and Facebook. Website analytics refers to a set of tools used to collect and analyse anonymous usage information, enabling Us to better understand how Our Site is used. This, in turn, enables Us to improve Our Site and the products AND/OR services offered through it. You do not have to allow Us to use these Cookies, however whilst Our use of them does not pose any risk to your privacy or your safe use of Our Site, it does enable Us to continually improve Our Site, making it a better and more useful experience for you.
- The analytics service(s) used by Our Site use(s) Cookies to gather the required information.
- The analytics service(s) used by Our Site use(s) the following Cookies:
Name of Cookie |
First / Third Party |
Provider |
Purpose |
__utma, __utmb, __utmc, __utmt, __utmz |
First |
Google |
Helps to understand how their visitors engage with our website |
_fbp |
First |
Facebook |
Helps to understand how their visitors engage with our website |
- In addition to the controls that We provide, you can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all cookies or only third party cookies. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device.
- You can choose to delete Cookies on your computer or device at any time, however you may lose any information that enables you to access Our Site more quickly and efficiently including, but not limited to, login and personalisation settings.
- It is recommended that you keep your internet browser and operating system up-to-date and that you consult the help and guidance provided by the developer of your internet browser and manufacturer of your computer or device if you are unsure about adjusting your privacy settings.
- Contacting Us
If you have any questions about Our Site or this Privacy Policy, please contact Us by email at info@property118.com, by telephone on 01603 489118, or by post at 1st Floor, Woburn House, 84 St Benedicts Street, Norwich, NR2 4AB. Please ensure that your query is clear, particularly if it is a request for information about the data We hold about you (as under section 12, above).
- Changes to Our Privacy Policy
We may change this Privacy Policy from time to time (for example, if the law changes). Any changes will be immediately posted on Our Site and you will be deemed to have accepted the terms of the Privacy Policy on your first use of Our Site following the alterations. We recommend that you check this page regularly to keep up-to-date.
Mark Alexander - Founder of Property118
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Sign Up20:49 PM, 13th October 2016, About 8 years ago
Reply to the comment left by "Jon Pipllman" at "13/10/2016 - 20:14":
With regards to my thoughts on rents please see my comment at 3pm today, extract below ...
"The reason I have only sold enough property to restore my personal liquidity position, rather than selling the lot, is that I foresee a demand driven 50% increase on rental values over the next two to five years as a result of failures in Government policy making on both housing and population growth."
If s24 is reversed I would revise this growth projection to half that figure. A lot of damage has been done already by s24 and changed the mindset of many landlords including myself. Where many landlords have not increased rents annually I think they will now do so. I also forsee rents lagging behind market values due to long periods of no increases being put right, i.e. In line with market values for recently let property. That will be hidden inflation, just as it was hidden generosity not previously recognised.
.
Robert M
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Sign Up21:34 PM, 13th October 2016, About 8 years ago
The rent figures that are often used by the Government are based on information provided by the Valuation Office Agency (VOA) and is often out of date, so I would urge all private landlords to submit rent details to the VOA so that the Government are aware of true current rent levels (not assumed or out of date rent levels).
This is the link for submitting such information:
https://www.gov.uk/government/publications/local-housing-allowance-and-statistics-on-private-rent-levels
If you put your rents up, please submit the new rent details to the VOA.
TC
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Sign Up8:55 AM, 14th October 2016, About 8 years ago
I have also in the past never increased rents on existing tenants, however I think leaving this until next year and issuing increases all at the same time is risky for a landlord. I started pushing for market rate increases a year ago to attempt to get into a satisfactory position before next April. Now its all about making sure every claimable expense is claimed for, and looking out for any other ways to help maintain the business I started in the 90's
Whiteskifreak Surrey
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Sign Up16:13 PM, 14th October 2016, About 8 years ago
I have just been sent a link
http://www.propertywire.com/news/europe/new-rents-fall-0-8-across-uk-latest-index-revealing-slowdown-trend/
The article states: "Martin Totty, HomeLet’s chief executive officer, believes that landlords are being very careful to ensure rents remain affordable for tenants. ‘Despite factors such as higher Stamp Duty on purchases for buy to let investors and the tax changes coming in from April 2017, it would appear so far landlords have absorbed any actual or expected decreases in their yields, rather than pass this on through higher rents,’ he explained."
I am not sure what is going on here?
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Sign Up19:23 PM, 14th October 2016, About 8 years ago
Whiteskifreak, simply-put I expect that the majority of landlords are either unaffected by S24 or are not bothered enough to potentially lose a good tenant. Either that or perhaps tenants have less money? I think everyone is struggling financially at the moment.
Laurence Honeyfield
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Sign Up10:04 AM, 15th October 2016, About 8 years ago
To do what you suggest ie make it a set date and a known tax could like one of the readers has suggested make the government act in regulating rents. My suggestion would be just increase rents where you see you need to as each case is different and the government will soon realise the error of their ways. I am a landlord of a large portfolio and am also very angry with what's happening, I just don't want the government to have any good reason to try and regulate rents and make it even more unfair for us.
H B
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Sign Up11:47 AM, 15th October 2016, About 8 years ago
Reply to the comment left by "Whiteskifreak Surrey" at "14/10/2016 - 16:13":
We are still living in a pre-s24 world and rents are still set by supply and demand. A lot of new property came into the market before the stamp duty increase and i am sure a lot is still working through. I suspect some of those purchases may have been rushed and led to over-supply in certain areas.
But remember most of us only increase rents when seeking a new tenant and so the current rent we charge is below the market value.
Obviously landlords without mortgages will not be affected by s24 so will not be under cost pressure to increase rents, but I am sure they will use the opportunity of s24 to increase rents too.
But what seems utterly unfair is that wealthy landlords without mortgages will be able to undercut the rest of us and still be able to maintain their margin. It is like running a race with a lead weight tied to your leg.
I suspect that the reason that many landlords have not joined the campaign is that they simply don't care because they are not affected - their tax bill will not rise. But the state will come for them next, so they should make stand with us.
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Sign Up18:57 PM, 15th October 2016, About 8 years ago
H B...
The difference is that landlords who do not have a mortgage or perhaps have low overall LTV, are not a risk to the economy/banking system. The government are clearly trying to disincentivise the "borrow as much as you can and buy as many houses as you can" business model. It works really well in a rising market, but when the market turns the dynamic works just as well the other way round and can have brutal consequences for the borrower and the lender. As I understand it the government have been pretty open about this being one of the reasons for bringing in S24. By a happy coincidence, S24 will also bring in a truckload of revenue. Two birds, one stone.
The fairness argument is a little weak as landlords are free to sell up at any time.
There is an argument that those landlords who have been hoovering up properties in this way have contributed the most to pricing out FTBs, so it's a vote-winner there too. Fewer landlords = more FTBs/OOs = more tory voters. Whatever the government do, they know they can rely on landlords' votes... Who else are they going to vote for? Jeremy Corbyn's Labour?
It will be interesting to hear what is said in the Autumn statement next month, but if there is nothing on S24 being dropped (and that looks pretty unlikely given the reasons above and the noises being made my Theresa May) I think you have to accept that it is going to go ahead and start making plans to work around it. This may include raising rents if you feel that the local market can support this and that it is worth the risk of potentially having to find new tenants.
Interesting times!
Mark Alexander - Founder of Property118
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Sign Up14:44 PM, 16th October 2016, About 8 years ago
Reply to the comment left by "James Robertson" at "15/10/2016 - 18:57":
There is no evidence to suggest that highly leveraged BTL landlords are any greater risk to the economy than highly leveraged owner occupiers. In fact, all evidence points to highly leveraged owner occupiers posing the higher risk.
Stats used by BoE to suggest otherwise were proven to be flawed on the basis that BTL lending had been grouped with second charge mortgages.
.
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Sign Up15:20 PM, 16th October 2016, About 8 years ago
Reply to the comment left by "Mark Alexander" at "16/10/2016 - 14:44":
The problem is, if I am a highly-leveraged OO, I'll been over backwards, doing whatever is necessary (second job, overtime, borrowing from familly etc) to pay my mortgage and keep a roof over my head. If I ultimately fail,the bank can repo and worst-case-scenario, the bank lose a few grand. As a highly leveraged BTL landlord, I would be likely to have numerous properties in this position, probably with the same lender. I also would be much more ready to throw in the towel and let the bank repossess as they are not my home (precipitating the loss for the lender). This is one of the reasons that BTL mortgages generally have a higher interest rate.
As a landlord, my mortgages are also much more likely to be interest-only, so not only are my properties at a comparatively high LTV, they'll stay at a comparatively high LTV (unlike an OO who will gradually pay off the capital). If prices were to fall, even a little, then I (and my lender) could quickly end up in real trouble. It is a potentially-lucrative but reckless strategy for landlords IMO, hence the government want to clamp down on it.
And that's before you even get to the fairness angle, of course. Things that are damaging to society are often subject to punitive taxation.