Privacy Policy
BACKGROUND:
Property118 Ltd understands that your privacy is important to you and that you care about how your personal data is used and shared online. We respect and value the privacy of everyone who visits this website,
www.property118.com (“Our Site”) and will only collect and use personal data in ways that are described here, and in a manner that is consistent with Our obligations and your rights under the law.
Please read this Privacy Policy carefully and ensure that you understand it. Your acceptance of Our Privacy Policy is deemed to occur upon your first use of Our Site
. If you do not accept and agree with this Privacy Policy, you must stop using Our Site immediately.
- Definitions and Interpretation
In this Policy the following terms shall have the following meanings:
“Account” |
means an account required to access and/or use certain areas and features of Our Site; |
“Cookie” |
means a small text file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site. Details of the Cookies used by Our Site are set out in section 13, below; |
“Cookie Law” |
means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003; |
“personal data” |
means any and all data that relates to an identifiable person who can be directly or indirectly identified from that data. In this case, it means personal data that you give to Us via Our Site. This definition shall, where applicable, incorporate the definitions provided in the EU Regulation 2016/679 – the General Data Protection Regulation (“GDPR”); and |
“We/Us/Our” |
Means Property118 Ltd , a limited company registered in England under company number 10295964, whose registered address is 1st Floor, Woburn House, 84 St Benedicts Street, Norwich, NR2 4AB. |
- Information About Us
- Our Site is owned and operated by Property118 Ltd, a limited company registered in England under company number 10295964, whose registered address is 1st Floor, Woburn House, 84 St Benedicts Street, Norwich, NR2 4AB.
- Our VAT number is 990 0332 34.
- Our Data Protection Officer is Neil Patterson, and can be contacted by email at npatterson@property118.com, by telephone on 01603 489118, or by post at 1st Floor, Woburn House, 84 St Benedicts Street, Norwich, NR2 4AB.
- What Does This Policy Cover?
This Privacy Policy applies only to your use of Our Site. Our Site may contain links to other websites. Please note that We have no control over how your data is collected, stored, or used by other websites and We advise you to check the privacy policies of any such websites before providing any data to them.
- Your Rights
- As a data subject, you have the following rights under the GDPR, which this Policy and Our use of personal data have been designed to uphold:
- The right to be informed about Our collection and use of personal data;
- The right of access to the personal data We hold about you (see section 12);
- The right to rectification if any personal data We hold about you is inaccurate or incomplete (please contact Us using the details in section 14);
- The right to be forgotten – i.e. the right to ask Us to delete any personal data We hold about you (We only hold your personal data for a limited time, as explained in section 6 but if you would like Us to delete it sooner, please contact Us using the details in section 14);
- The right to restrict (i.e. prevent) the processing of your personal data;
- The right to data portability (obtaining a copy of your personal data to re-use with another service or organisation);
- The right to object to Us using your personal data for particular purposes; and
- If you have any cause for complaint about Our use of your personal data, please contact Us using the details provided in section 14 and We will do Our best to solve the problem for you. If We are unable to help, you also have the right to lodge a complaint with the UK’s supervisory authority, the Information Commissioner’s Office.
- For further information about your rights, please contact the Information Commissioner’s Office or your local Citizens Advice Bureau.
- What Data Do We Collect?
Depending upon your use of Our Site, We may collect some or all of the following personal data (please also see section 13 on Our use of Cookies and similar technologies):
- Name;
- Date of birth;
- Address and post code;
- Business/company name and trading status;
- Number of properties owned;
- Accountants details;
- Contact information such as email addresses and telephone numbers;
- Proof of residence and ID;
- Financial information such as income and tax status;
- Landlords insurance renewal dates;
- Property Portfolio details such as value and mortgage outstanding;
- How Do We Use Your Data?
- All personal data is processed and stored securely, for no longer than is necessary in light of the reason(s) for which it was first collected. We will comply with Our obligations and safeguard your rights under the GDPR at all times. For more details on security see section 7, below.
- Our use of your personal data will always have a lawful basis, either because it is necessary for our performance of a contract with you, because you have consented to our use of your personal data (e.g. by subscribing to emails), or because it is in our legitimate interests. Specifically, we may use your data for the following purposes:
- Providing and managing your access to Our Site;
- Supplying our products and or services to you (please note that We require your personal data in order to enter into a contract with you);
- Personalising and tailoring our products and or services for you;
- Replying to emails from you;
- Supplying you with emails that you have opted into (you may unsubscribe or opt-out at any time by the unsubscribe link at the bottom of all emails;
- Analysing your use of our site and gathering feedback to enable us to continually improve our site and your user experience;
- Provide information to our partner service and product suppliers at your request.
- With your permission and/or where permitted by law, We may also use your data for marketing purposes which may include contacting you by email and or telephone with information, news and offers on our products and or We will not, however, send you any unsolicited marketing or spam and will take all reasonable steps to ensure that We fully protect your rights and comply with Our obligations under the GDPR and the Privacy and Electronic Communications (EC Directive) Regulations 2003.
- You have the right to withdraw your consent to us using your personal data at any time, and to request that we delete it.
- We do not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected. Data will therefore be retained for the following periods (or its retention will be determined on the following bases):
- Member profile information is collected with your consent and can be amended or deleted at any time by you;
- Anti-Money Laundering information and tax consultancy records are to be kept as required by law for up to seven years.
- How and Where Do We Store Your Data?
- We only keep your personal data for as long as We need to in order to use it as described above in section 6, and/or for as long as We have your permission to keep it.
- Some or all of your data may be stored outside of the European Economic Area (“the EEA”) (The EEA consists of all EU member states, plus Norway, Iceland, and Liechtenstein). You are deemed to accept and agree to this by using our site and submitting information to Us. If we do store data outside the EEA, we will take all reasonable steps to ensure that your data is treated as safely and securely as it would be within the UK and under the GDPR
- Data security is very important to Us, and to protect your data We have taken suitable measures to safeguard and secure data collected through Our Site.
- Do We Share Your Data?
- We may share your data with other partner companies in for the purpose of supplying products or services you have requested.
- We may sometimes contract with third parties to supply products and services to you on Our behalf. Where any of your data is required for such a purpose, We will take all reasonable steps to ensure that your data will be handled safely, securely, and in accordance with your rights, Our obligations, and the obligations of the third party under the law.
- We may compile statistics about the use of Our Site including data on traffic, usage patterns, user numbers, sales, and other information. All such data will be anonymised and will not include any personally identifying data, or any anonymised data that can be combined with other data and used to identify you. We may from time to time share such data with third parties such as prospective investors, affiliates, partners, and advertisers. Data will only be shared and used within the bounds of the law.
- In certain circumstances, We may be legally required to share certain data held by Us, which may include your personal data, for example, where We are involved in legal proceedings, where We are complying with legal requirements, a court order, or a governmental authority.
- What Happens If Our Business Changes Hands?
- We may, from time to time, expand or reduce Our business and this may involve the sale and/or the transfer of control of all or part of Our business. Any personal data that you have provided will, where it is relevant to any part of Our business that is being transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this Privacy Policy, be permitted to use that data only for the same purposes for which it was originally collected by Us.
- How Can You Control Your Data?
- In addition to your rights under the GDPR, set out in section 4, we aim to give you strong controls on Our use of your data for direct marketing purposes including the ability to opt-out of receiving emails from Us which you may do by unsubscribing using the links provided in Our emails.
- Your Right to Withhold Information
- You may access certain areas of Our Site without providing any data at all. However, to use all features and functions available on Our Site you may be required to submit or allow for the collection of certain data.
- You may restrict Our use of Cookies. For more information, see section 13.
- How Can You Access Your Data?
You have the right to ask for a copy of any of your personal data held by Us (where such data is held). Under the GDPR, no fee is payable and We will provide any and all information in response to your request free of charge. Please contact Us for more details at info@property118.com, or using the contact details below in section 14.
- Our Use of Cookies
- Our Site may place and access certain first party Cookies on your computer or device. First party Cookies are those placed directly by Us and are used only by Us. We use Cookies to facilitate and improve your experience of Our Site and to provide and improve Our products AND/OR We have carefully chosen these Cookies and have taken steps to ensure that your privacy and personal data is protected and respected at all times.
- All Cookies used by and on Our Site are used in accordance with current Cookie Law.
- Before Cookies are placed on your computer or device, you will be shown a cookie prompt requesting your consent to set those Cookies. By giving your consent to the placing of Cookies you are enabling Us to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of Our Site may not function fully or as intended. You will be given the opportunity to allow only first party Cookies and block third party Cookies.
- Certain features of Our Site depend on Cookies to function. Cookie Law deems these Cookies to be “strictly necessary”. These Cookies are shown below in section 13.5. Your consent will not be sought to place these Cookies, but it is still important that you are aware of them. You may still block these Cookies by changing your internet browser’s settings as detailed below in section 13.9, but please be aware that Our Site may not work properly if you do so. We have taken great care to ensure that your privacy is not at risk by allowing them.
- The following first party Cookies may be placed on your computer or device:
Name of Cookie |
Purpose |
Strictly Necessary |
JSESSIONID |
Used only to collect performance data, with any identifiable data obfuscated |
No |
__cfduid |
This cookie is strictly necessary for Cloudflare's security features and cannot be turned off. |
Yes |
- Our Site uses analytics services provided by Google Analytics and Facebook. Website analytics refers to a set of tools used to collect and analyse anonymous usage information, enabling Us to better understand how Our Site is used. This, in turn, enables Us to improve Our Site and the products AND/OR services offered through it. You do not have to allow Us to use these Cookies, however whilst Our use of them does not pose any risk to your privacy or your safe use of Our Site, it does enable Us to continually improve Our Site, making it a better and more useful experience for you.
- The analytics service(s) used by Our Site use(s) Cookies to gather the required information.
- The analytics service(s) used by Our Site use(s) the following Cookies:
Name of Cookie |
First / Third Party |
Provider |
Purpose |
__utma, __utmb, __utmc, __utmt, __utmz |
First |
Google |
Helps to understand how their visitors engage with our website |
_fbp |
First |
Facebook |
Helps to understand how their visitors engage with our website |
- In addition to the controls that We provide, you can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all cookies or only third party cookies. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device.
- You can choose to delete Cookies on your computer or device at any time, however you may lose any information that enables you to access Our Site more quickly and efficiently including, but not limited to, login and personalisation settings.
- It is recommended that you keep your internet browser and operating system up-to-date and that you consult the help and guidance provided by the developer of your internet browser and manufacturer of your computer or device if you are unsure about adjusting your privacy settings.
- Contacting Us
If you have any questions about Our Site or this Privacy Policy, please contact Us by email at info@property118.com, by telephone on 01603 489118, or by post at 1st Floor, Woburn House, 84 St Benedicts Street, Norwich, NR2 4AB. Please ensure that your query is clear, particularly if it is a request for information about the data We hold about you (as under section 12, above).
- Changes to Our Privacy Policy
We may change this Privacy Policy from time to time (for example, if the law changes). Any changes will be immediately posted on Our Site and you will be deemed to have accepted the terms of the Privacy Policy on your first use of Our Site following the alterations. We recommend that you check this page regularly to keep up-to-date.
Stella
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Sign Up12:23 PM, 27th January 2025, About 2 days ago
Paul you are spot on!
The imbalance in the treatment we receive is shameful.
The Renters Rights bill will also be a disaster for tenants.
No one will take on a tenant who does not have a secure job and a good income.
That eliminates a substantial proportion of tenants.
One to add to the list:
It is about time we also had a tenant data base.
Leicester Landlord
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Sign Up12:28 PM, 27th January 2025, About 2 days ago
I'm in. You might also want to consider a challenge around how social housing and council providers are providing very poor standards of housing to tenants in many cases compared to private sector landlords. These social and council homes providers need to be held to account for slamming landlords while at the same time leaving tenants in sub-standard housing. I would like to see these social homes and council providers receiving very heavy fines for providing sub-standard properties and the public should also be made aware. On another point, if the Government want to create a database for rogue landlords, then there should also be a database for nightmare tenants for total transparency.
TheMaluka
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Sign Up15:27 PM, 27th January 2025, About 2 days ago
It is up to landlords to ensure that the government and local authorities suffer because of the Draconian measures they are taking against us.
We must not discriminate against DSS tenants, and indeed I shall encourage all DSS tenants to apply using my ten-page application form followed by a professional referencing report. If they qualify for Rent Guarantee Insurance, I will willingly accept them, otherwise no. The same applies to those with children.
I used to offer affordable accommodation, now I have upgraded all my properties together with upgrading the rent to way beyond the local housing allowance.
Having had my fingers well and truly burnt, I will no longer take any tenant who qualifies for legal aid and indeed has even the remote possibility of ever qualifying for legal aid.
Make sure that tenants adhere strictly to the new notice rules (probably the best anti tenant rule in the whole act), Two months coinciding with rental periods (absolutely nutty rule), try to make the tenants responsible for council tax in perpetuity by finding the most minor of errors. No doubt others can come up with many more ruses.
Landlords must rebel whilst remaining firmly within the new laws.
Reluctant Landlord
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Sign Up16:03 PM, 27th January 2025, About 2 days ago
Reply to the comment left by TheMaluka at 27/01/2025 - 15:27
bang on. My sentiments entirely.
Only a 10 page application? haha!
I can't wait to explain to any HB/UC applicant that applies to me (after the RRB comes in) that it is exactly because of this piece of legislation that now means I am unable to offer them anything - whereas I may have been able to do so before.
With the email response to let them know I cannot offer them a tenancy I might suggest they let their MP know too (who more than likely will be one that voted in favour of the RRB in the first place)
Oh the irony.
G Charles
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Sign Up16:14 PM, 27th January 2025, About 2 days ago
The idea of subsidising housing for others through land and property taxes and regulations may sound noble, but it is deeply unjust to expect developers and land and property owners to bear the cost. Land and property has embedded value due to past government policies, and now the government cynically treats land and property owners as "fish in a barrel"—easy targets for taxation and regulation. This approach imposes a disproportionate and unfair burden on one segment of society to cover for the government’s long-standing failures.
The housing crisis isn’t the fault of landowners. It’s the result of decades of failed economic policies that have stagnated growth and left our GDP per capita comparable to Mississippi, the poorest state in the U.S. At our current sluggish growth rate, it would take 30 years to catch up with the U.S.—assuming their economy stands still. Having maxed out what they can take in income taxes, the government is now squeezing capital assets, especially land and property, through overt taxation and covert regulation, further incentivising investment and growth.
Social and affordable housing must be funded through general taxation so that all citizens—not just land and property owners—share responsibility and have a say in policy. Politicians avoid this because it forces hard truths on the public. Instead, they target land and property owners as scapegoats, exploiting the fact that land and property cannot be hidden or moved. In many parts of the country, construction costs now exceed property values, meaning land often has negative value due to government policies. Why should land and property owners, who have worked for their assets, be punished for the systemic failures of governments?
Let’s be clear: the demand for affordable and social housing is the direct result of the government’s failure to foster an economy where all can earn a sustainable living. Market rates reflect supply and demand, but by choking the planning system and creating endless red tape, the government prevents the market from responding to housing shortages. If the market were allowed to work, supply would rise to meet demand, stabilising prices and enabling most people to afford housing. For those few genuinely unable to pay, the state should provide support—not force private land and property owners to cover the cost.
What’s worse, duplicitous politicians have no intention of addressing one of the root causes of our housing and economic woes: mass immigration. Immigration artificially inflates GDP, making politicians look good on international rankings, while reducing living standards for the average citizen. They rely on an uninformed electorate to miss this inconvenient truth. Meanwhile, 54% of the population already takes more from the system than they contribute, creating an unsustainable dynamic that cannot last.
Land and property owners and property developers are not villains. They are being used as scapegoats to distract from the government’s failures and avoid uncomfortable conversations with the public. We must demand policies that address the real issues—economic mismanagement, planning inefficiencies, and an overreliance on immigration to prop up numbers—rather than punishing those who have worked hard to build and maintain their assets. The housing crisis can only be solved with bold, honest leadership and a fair, equitable approach to taxation and policy. It’s time for voters to hold politicians accountable and refuse to let them use land and property owners as their convenient targets any longer.
TheMaluka
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Sign Up16:21 PM, 27th January 2025, About 2 days ago
Reply to the comment left by Reluctant Landlord at 27/01/2025 - 16:03
Make sure that both the tenant and the local council have to do a lot of work whilst you consider the tenancy. One year's bank statements, properly organised and annotated with the income highlighted, and all major expenses explained, one year's DWP statements showing no deductions and no loan repayments, proof of marriage (who would want to house unmarried couples!), birth certificates of children, proof of ownership of pets - the list is endless. One word of warning, reject fish tanks; I accepted one such request and the tank was so big that it exceeded the floor loading.
Then reject them.
TheMaluka
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Sign Up16:42 PM, 27th January 2025, About 2 days ago
Reply to the comment left by G Charles at 27/01/2025 - 16:14
Whilst I agree with your erudite summary, I now believe that it is time for Landlords to rebel whilst remaining strictly within the law.
Jerry stone
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Sign Up18:21 PM, 27th January 2025, About 2 days ago
Totally agree. The Council automatically think its the Landlord who is in the wrong. I had a phone call recently from the Council telling me that I had acted illegally as I had posted an abandonment notice on a property. They failed to ask the former tenant any questions about previous actions like he had had a Section 8 and 21 notices because he was dealing drugs at the property and the Police had served me with a certificate to say the property was being used for drug dealing. The tenant had stated he was leaving at the end of the notice and also left the back door open. Oh and the place trashed but the Council automatically assumed the landlord had acted illegally. I was not impressed.
G Charles
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Sign Up20:05 PM, 27th January 2025, About 2 days ago
Reply to the comment left by TheMaluka at 27/01/2025 - 16:42
Thank you, Maluka. You're absolutely right—a stand must be taken, and it must be taken now if the housing market is to survive.
For too long, housebuilders have been transformed into little more than instruments of state policy. Stripped of autonomy, they are forced to shoulder the full risk of delivering homes that, in a healthy economy, the state should fund through general taxation.
The Competition and Markets Authority’s Housebuilding Market Study Final Report (26 February 2024) paints a grim picture. With an average development timeline of 6.3 to 6.6 years—2.5 years of which is consumed by construction—developers are left struggling to meet demands under a mountain of restrictions. Profit margins are capped at 20% on cost or 25% of GDV by the National Planning Policy Framework (NPPF), ignoring prolonged timelines and escalating indirect costs like abortive work. Shockingly, annualised returns now barely compete with what one could earn in a risk-free deposit account.
Local authorities demand not just affordable housing at capital values tied to 75–80% of market rent but push for social housing at an unsustainable 25–50% of market rent. These unrealistic expectations are eroding the viability of developments, leaving builders caught in a financial vice. On top of this, RICS Red Book Valuations slash at least 10% off the open market value of entire new developments due to the perceived impact of social housing and its tenants.
Even environmental reports are weaponized against housebuilders. One recent report cost £250,000 just to bring a 26-unit scheme up to a modest 47 units. The three mandatory ecological surveys required—restricted to the bat season between May and September—are a glaring example of bureaucratic inefficiency. Miss this narrow window, and developers are condemned to a year-long delay before even submitting a planning application. This is not environmental stewardship; it is systemic obstruction.
These crushing burdens are hammering land values. Builders are surviving on the fumes of historical land acquisitions, but this lifeline is evaporating. Rising capital taxes and relentless regulations are decimating profitability, dragging land values down with them. Given the long-term nature of land investments, landowners would be wise to delay entering sale or promotion agreements, anticipating potential policy changes with a new government in 2029. Acting prematurely in the current climate risks significant losses.
However, landowners, beware: the government is tightening its grip under the guise of reform. The Levelling-up and Regeneration Act 2023 empowers acquiring authorities to strip away hope value from Compulsory Purchase Orders (CPOs). This chilling policy means landowners can be forced to sell their assets for public projects—whether housing, healthcare, or education—at significantly deflated prices. Former minister and current Chairman of Soho Estates, Steve Norris, did not mince words when he described this government overreach as nothing less than ‘theft.’
This is not new. The private rented sector has been under siege before. The Rent Act 1977 gutted landlords with regulations that set rents below maintenance costs and guaranteed tenants rights of occupancy for two generations. By the time the 1988 Housing Act provided relief, countless landlords had been forced to sell at derisory prices or bleed dry under holding costs they couldn’t recoup. One arm of the government enforced repairing obligations at costs exceeding rental income, while another regulated rents below holding costs. This contradictory policy framework crushed landlords then—and threatens to do so again now.
The Rent Officer service—a relic from those bleak days—lurks in the shadows, ready to reimpose its damaging rent controls at the whim of the government. Meanwhile, local authorities stand ready to enforce housing standards with costs that exceed allowable rental income, setting landlords up for financial ruin.
At the same time, the government is quietly dismantling the private landlord system in favour of corporate giants like Legal & General and Blackstone. These behemoths are profiting from regulations designed to push out smaller landlords. Under co-living regulations, these corporate giants are granted shocking exemptions, reducing single-person dwellings to a minuscule 18–27m²—a stark contrast to the 38–40m² required of buy-to-let landlords. Worse, monthly rents in these rabbit warrens frequently surpass £2,000, their returns—and future equity gains—funnelling directly into the coffers of offshore hedge funds and pension portfolios. What should remain a cornerstone of personal wealth is being siphoned away into unaccountable, foreign hands.
This is a direct assault on the equity and independence of a generation. For renters, these policies ensure they will live without an equity stake in society and retire with nothing to show for it.
The warning signs are all around us. Housebuilders, landlords, and landowners are being systematically dismantled. This isn’t just bad policy—it’s the erosion of fairness, opportunity, and autonomy in our housing market.
We must act now to stop this. Speak up. Demand change. Fight back before it’s too late.
PH
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Sign Up20:25 PM, 27th January 2025, About 2 days ago
Reply to the comment left by Jerry stone at 27/01/2025 - 18:21
Hope you gave them both barrels.