Privacy Policy
BACKGROUND:
Property118 Ltd understands that your privacy is important to you and that you care about how your personal data is used and shared online. We respect and value the privacy of everyone who visits this website,
www.property118.com (“Our Site”) and will only collect and use personal data in ways that are described here, and in a manner that is consistent with Our obligations and your rights under the law.
Please read this Privacy Policy carefully and ensure that you understand it. Your acceptance of Our Privacy Policy is deemed to occur upon your first use of Our Site
. If you do not accept and agree with this Privacy Policy, you must stop using Our Site immediately.
- Definitions and Interpretation
In this Policy the following terms shall have the following meanings:
“Account” |
means an account required to access and/or use certain areas and features of Our Site; |
“Cookie” |
means a small text file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site. Details of the Cookies used by Our Site are set out in section 13, below; |
“Cookie Law” |
means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003; |
“personal data” |
means any and all data that relates to an identifiable person who can be directly or indirectly identified from that data. In this case, it means personal data that you give to Us via Our Site. This definition shall, where applicable, incorporate the definitions provided in the EU Regulation 2016/679 – the General Data Protection Regulation (“GDPR”); and |
“We/Us/Our” |
Means Property118 Ltd , a limited company registered in England under company number 10295964, whose registered address is 1st Floor, Woburn House, 84 St Benedicts Street, Norwich, NR2 4AB. |
- Information About Us
- Our Site is owned and operated by Property118 Ltd, a limited company registered in England under company number 10295964, whose registered address is 1st Floor, Woburn House, 84 St Benedicts Street, Norwich, NR2 4AB.
- Our VAT number is 990 0332 34.
- Our Data Protection Officer is Neil Patterson, and can be contacted by email at npatterson@property118.com, by telephone on 01603 489118, or by post at 1st Floor, Woburn House, 84 St Benedicts Street, Norwich, NR2 4AB.
- What Does This Policy Cover?
This Privacy Policy applies only to your use of Our Site. Our Site may contain links to other websites. Please note that We have no control over how your data is collected, stored, or used by other websites and We advise you to check the privacy policies of any such websites before providing any data to them.
- Your Rights
- As a data subject, you have the following rights under the GDPR, which this Policy and Our use of personal data have been designed to uphold:
- The right to be informed about Our collection and use of personal data;
- The right of access to the personal data We hold about you (see section 12);
- The right to rectification if any personal data We hold about you is inaccurate or incomplete (please contact Us using the details in section 14);
- The right to be forgotten – i.e. the right to ask Us to delete any personal data We hold about you (We only hold your personal data for a limited time, as explained in section 6 but if you would like Us to delete it sooner, please contact Us using the details in section 14);
- The right to restrict (i.e. prevent) the processing of your personal data;
- The right to data portability (obtaining a copy of your personal data to re-use with another service or organisation);
- The right to object to Us using your personal data for particular purposes; and
- If you have any cause for complaint about Our use of your personal data, please contact Us using the details provided in section 14 and We will do Our best to solve the problem for you. If We are unable to help, you also have the right to lodge a complaint with the UK’s supervisory authority, the Information Commissioner’s Office.
- For further information about your rights, please contact the Information Commissioner’s Office or your local Citizens Advice Bureau.
- What Data Do We Collect?
Depending upon your use of Our Site, We may collect some or all of the following personal data (please also see section 13 on Our use of Cookies and similar technologies):
- Name;
- Date of birth;
- Address and post code;
- Business/company name and trading status;
- Number of properties owned;
- Accountants details;
- Contact information such as email addresses and telephone numbers;
- Proof of residence and ID;
- Financial information such as income and tax status;
- Landlords insurance renewal dates;
- Property Portfolio details such as value and mortgage outstanding;
- How Do We Use Your Data?
- All personal data is processed and stored securely, for no longer than is necessary in light of the reason(s) for which it was first collected. We will comply with Our obligations and safeguard your rights under the GDPR at all times. For more details on security see section 7, below.
- Our use of your personal data will always have a lawful basis, either because it is necessary for our performance of a contract with you, because you have consented to our use of your personal data (e.g. by subscribing to emails), or because it is in our legitimate interests. Specifically, we may use your data for the following purposes:
- Providing and managing your access to Our Site;
- Supplying our products and or services to you (please note that We require your personal data in order to enter into a contract with you);
- Personalising and tailoring our products and or services for you;
- Replying to emails from you;
- Supplying you with emails that you have opted into (you may unsubscribe or opt-out at any time by the unsubscribe link at the bottom of all emails;
- Analysing your use of our site and gathering feedback to enable us to continually improve our site and your user experience;
- Provide information to our partner service and product suppliers at your request.
- With your permission and/or where permitted by law, We may also use your data for marketing purposes which may include contacting you by email and or telephone with information, news and offers on our products and or We will not, however, send you any unsolicited marketing or spam and will take all reasonable steps to ensure that We fully protect your rights and comply with Our obligations under the GDPR and the Privacy and Electronic Communications (EC Directive) Regulations 2003.
- You have the right to withdraw your consent to us using your personal data at any time, and to request that we delete it.
- We do not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected. Data will therefore be retained for the following periods (or its retention will be determined on the following bases):
- Member profile information is collected with your consent and can be amended or deleted at any time by you;
- Anti-Money Laundering information and tax consultancy records are to be kept as required by law for up to seven years.
- How and Where Do We Store Your Data?
- We only keep your personal data for as long as We need to in order to use it as described above in section 6, and/or for as long as We have your permission to keep it.
- Some or all of your data may be stored outside of the European Economic Area (“the EEA”) (The EEA consists of all EU member states, plus Norway, Iceland, and Liechtenstein). You are deemed to accept and agree to this by using our site and submitting information to Us. If we do store data outside the EEA, we will take all reasonable steps to ensure that your data is treated as safely and securely as it would be within the UK and under the GDPR
- Data security is very important to Us, and to protect your data We have taken suitable measures to safeguard and secure data collected through Our Site.
- Do We Share Your Data?
- We may share your data with other partner companies in for the purpose of supplying products or services you have requested.
- We may sometimes contract with third parties to supply products and services to you on Our behalf. Where any of your data is required for such a purpose, We will take all reasonable steps to ensure that your data will be handled safely, securely, and in accordance with your rights, Our obligations, and the obligations of the third party under the law.
- We may compile statistics about the use of Our Site including data on traffic, usage patterns, user numbers, sales, and other information. All such data will be anonymised and will not include any personally identifying data, or any anonymised data that can be combined with other data and used to identify you. We may from time to time share such data with third parties such as prospective investors, affiliates, partners, and advertisers. Data will only be shared and used within the bounds of the law.
- In certain circumstances, We may be legally required to share certain data held by Us, which may include your personal data, for example, where We are involved in legal proceedings, where We are complying with legal requirements, a court order, or a governmental authority.
- What Happens If Our Business Changes Hands?
- We may, from time to time, expand or reduce Our business and this may involve the sale and/or the transfer of control of all or part of Our business. Any personal data that you have provided will, where it is relevant to any part of Our business that is being transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this Privacy Policy, be permitted to use that data only for the same purposes for which it was originally collected by Us.
- How Can You Control Your Data?
- In addition to your rights under the GDPR, set out in section 4, we aim to give you strong controls on Our use of your data for direct marketing purposes including the ability to opt-out of receiving emails from Us which you may do by unsubscribing using the links provided in Our emails.
- Your Right to Withhold Information
- You may access certain areas of Our Site without providing any data at all. However, to use all features and functions available on Our Site you may be required to submit or allow for the collection of certain data.
- You may restrict Our use of Cookies. For more information, see section 13.
- How Can You Access Your Data?
You have the right to ask for a copy of any of your personal data held by Us (where such data is held). Under the GDPR, no fee is payable and We will provide any and all information in response to your request free of charge. Please contact Us for more details at info@property118.com, or using the contact details below in section 14.
- Our Use of Cookies
- Our Site may place and access certain first party Cookies on your computer or device. First party Cookies are those placed directly by Us and are used only by Us. We use Cookies to facilitate and improve your experience of Our Site and to provide and improve Our products AND/OR We have carefully chosen these Cookies and have taken steps to ensure that your privacy and personal data is protected and respected at all times.
- All Cookies used by and on Our Site are used in accordance with current Cookie Law.
- Before Cookies are placed on your computer or device, you will be shown a cookie prompt requesting your consent to set those Cookies. By giving your consent to the placing of Cookies you are enabling Us to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of Our Site may not function fully or as intended. You will be given the opportunity to allow only first party Cookies and block third party Cookies.
- Certain features of Our Site depend on Cookies to function. Cookie Law deems these Cookies to be “strictly necessary”. These Cookies are shown below in section 13.5. Your consent will not be sought to place these Cookies, but it is still important that you are aware of them. You may still block these Cookies by changing your internet browser’s settings as detailed below in section 13.9, but please be aware that Our Site may not work properly if you do so. We have taken great care to ensure that your privacy is not at risk by allowing them.
- The following first party Cookies may be placed on your computer or device:
Name of Cookie |
Purpose |
Strictly Necessary |
JSESSIONID |
Used only to collect performance data, with any identifiable data obfuscated |
No |
__cfduid |
This cookie is strictly necessary for Cloudflare's security features and cannot be turned off. |
Yes |
- Our Site uses analytics services provided by Google Analytics and Facebook. Website analytics refers to a set of tools used to collect and analyse anonymous usage information, enabling Us to better understand how Our Site is used. This, in turn, enables Us to improve Our Site and the products AND/OR services offered through it. You do not have to allow Us to use these Cookies, however whilst Our use of them does not pose any risk to your privacy or your safe use of Our Site, it does enable Us to continually improve Our Site, making it a better and more useful experience for you.
- The analytics service(s) used by Our Site use(s) Cookies to gather the required information.
- The analytics service(s) used by Our Site use(s) the following Cookies:
Name of Cookie |
First / Third Party |
Provider |
Purpose |
__utma, __utmb, __utmc, __utmt, __utmz |
First |
Google |
Helps to understand how their visitors engage with our website |
_fbp |
First |
Facebook |
Helps to understand how their visitors engage with our website |
- In addition to the controls that We provide, you can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all cookies or only third party cookies. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device.
- You can choose to delete Cookies on your computer or device at any time, however you may lose any information that enables you to access Our Site more quickly and efficiently including, but not limited to, login and personalisation settings.
- It is recommended that you keep your internet browser and operating system up-to-date and that you consult the help and guidance provided by the developer of your internet browser and manufacturer of your computer or device if you are unsure about adjusting your privacy settings.
- Contacting Us
If you have any questions about Our Site or this Privacy Policy, please contact Us by email at info@property118.com, by telephone on 01603 489118, or by post at 1st Floor, Woburn House, 84 St Benedicts Street, Norwich, NR2 4AB. Please ensure that your query is clear, particularly if it is a request for information about the data We hold about you (as under section 12, above).
- Changes to Our Privacy Policy
We may change this Privacy Policy from time to time (for example, if the law changes). Any changes will be immediately posted on Our Site and you will be deemed to have accepted the terms of the Privacy Policy on your first use of Our Site following the alterations. We recommend that you check this page regularly to keep up-to-date.
Mark Alexander - Founder of Property118
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Sign Up9:02 AM, 6th September 2013, About 11 years ago
Hi Kirsty
That's a very interesting question.
In my article about finding perfect tenants and minimising risk I talk about creating demand, how I protect my interests and how I get tenants to buy into me as a landlord but I don't really talk much about differentiating my property.
Decor and cleanliness are obviously very important. Things like colour of carpets make a big difference. Some people see pale green as a neutral colour for example but if a tenant has a red sofa it will not match. Therefore, I always go for a cappuccino coloured carpet as that matches all furniture colours. I always make sure there is a shower, even if it's only a shower over a bath. More people prefer showers than baths but some people will not rent a property without a bath so wherever possible I provide both. Older people especially prefer walk in showers.
There are other little things too. For example, if I replace doors I always use fire door, even though I might not need to. The difference in cost is minimal. I make sure I point this out. Some of my properties have entry systems and burglar alarms so I always point that out too. Dishwashers are also very important to some people.
I will be very interested to read what other people do. Obviously a property is pretty much what it is isn't it? It is never going to make commercial sense to build a conservatory or a balcony. It might attract a few more tenants but it will never be commercial viable in my humble opinion.
Depending on what market a landlord is operating in then white goods can make a difference but there are counter arguments on whether or not they should be provided in some cases.
I don't let HMO's or holiday lets but if I did I think that's possibly where the most difference could be made. I would ensure that Sky TV, phone and broadband were all available. A desk for students would be preferable and furnishings, especially wardrobes would be important.
It's important in holiday lets to get repeat customers and referrals and some of the best landlords I know in this market really do go the extra mile in terms of providing check in packs with all the essential such as milk, tea, coffee, bread and even a bottle of fizzy wine.
.
Vanessa Warwick
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Sign Up11:07 AM, 6th September 2013, About 11 years ago
The acclaimed American marketeer, Seth Godin, suggests that, in all marketing, you should have what he calls a "purple cow", something that makes your offering really stand out from the crowd!
Someone I know who lets to students puts jacuzzi baths in all his student lets. Students love them and his properties are always full.
We always put a "dressing pack" in our properties, such as shelves, mirrors, hooks on the back of doors, window covering, rugs, pictures on the walls etc. (although we do not supply furniture unless requested).
Holiday lets, as Mark suggests, need a purple cow even more. Here are some of my ideas ...
http://www.propertytribes.com/-purple-cows-for-holiday-lets-t-3332.html
However, in bog standard single occupancy BTL, I would suggest that purple cows are simply a high standard of cleanliness, a high standard of maintenance and decorative order, a high standard of compliance and safety, and a professional landlord to rent from. 🙂
Mark Alexander - Founder of Property118
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Sign Up12:42 PM, 6th September 2013, About 11 years ago
Reply to the comment left by "Vanessa Warwick" at "06/09/2013 - 11:07":
Good point about hooks on the backs of doors and vanity units in bathrooms. They don't cost much but they do make a big difference. These are the little things that are always missing from new builds I find.
Vanessa Warwick
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Sign Up12:45 PM, 6th September 2013, About 11 years ago
Yes, Mark, I should have mentioned that I was speaking in respect of new builds (mainly).
192.com have just launched a new landlord background check for tenants.
http://www.propertytribes.com/tenants-to-start-vetting-landlords-t-178.html
As "fake landlord" scams are on the rise, I was wondering if it might be a USP to offer prospective tenants a free copy of the report to show that the landlord is a bona fide landlord?
lauren field
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Sign Up12:45 PM, 6th September 2013, About 11 years ago
What is the most important thing you look for in a home. I tend to look at the kitchen and bathroom first.
A modern kitchen and modern bathroom will always make your property stand out.
Decor and room sizes come next.
i love the jacuzzi idea but you would need to make it clear what the running costs are as that could turn off potential tenants if they are worried about the heating costs. I believe it costs approx an extra tenner a week depending on which electicity supplier you use. Anyway, I am getting side tracked thinking about all those bubbles hmmmmmm ..........
Again Mark is correct when he suggests neutral colours for walls and carpets
Overall, put yourself in a prospective tenants shoes and what would me your main concerns, needs and wants when moving into a new home.
If your property has been empty for a while and you've had lots of viewings there is probably a good reason why it is still empty.
When viewing a property its always your first impressions that counts. When deciding which properties to view photos matter but if kitchens and bathrooms are too dated and there is no shower then many tenants will rule it out.
Being flexible is always a good thing when it comes to finding good tenants. You want the tenant to treat it as their home, to take pride in where they live and like where they live so if they want to paint a wall blue great, let them as long as its put back to neutral at the end do you really care ? They will and they will mindful of the costs and want to look after it and potentially stay longer as they are making it into their home.
if there is no shower, get one in or tell potential viewers you are/will be putting in a shower. If you can't afford a decent kitchen change the worktops maybe or the doors. First impressions count & improvements don't have to expensive.
What does it look like from the outside? You may not be in position to change it but if you are try and take a look at it with new eyes. the same goes for inside.
back to the photos are they the right ones / So many times I see agents advertising on Rightmove with either just an outside shot (understandable if they cannot gain access) or tons of exterior shots and frontal elevations. Overall, do i really care what it looks like from every single angle ? No, I care about what's inside because i'm going to be living inside. I want to know its got decent facilities. mainly kitchen and bathroom. So more photos of what your property has to offer will always attract more interest.
And the purple cow idea is fantastic ! Thanks Vanessa!
Mark Alexander - Founder of Property118
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Sign Up13:33 PM, 6th September 2013, About 11 years ago
I'm not convinced about jaccuzzi baths in student properties. Great for students I'm sure. Most students who are offered a property with a jaccuzzi would be planning the wild parties within seconds without a second thought for consequences I suspect.
As a landlord I think differently having had to deal with flood damage more times than I care to remember. Unless the jaccuzzi was on a ground floor and the bathroom had been designed with soak away's etc. I think it could be a recipe for disaster.
As Vanessa knows, I went through a wild spell just after I got divorced, partied like a rock star and "pimped my house", part of which involved a spa room containing a steam room, hot tub for 10, bar and even a dance pole. The theme tune to the first party was Hey, Hey I wanna be a Rock Star! by Nickleback". Wonderful time LOL
My student step son and his mates love it but I've seen the mess they create when I'm not around and that's in a purpose built spa room with soak always. I would dread to think of the mess which could be created if the jaccuzzi was in an upstairs bathroom or anything other than a ground floor flat! YIKES!
How does your landlord friend manage this Vanessa?
lauren field
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Sign Up13:49 PM, 6th September 2013, About 11 years ago
Reply to the comment left by "Mark Alexander" at "06/09/2013 - 13:33":
Damn ! I have clearly missed out ! Still I imagine you hads of fun with that pole
i was imagining an outside jacuzzi hmm......
Did I tell you I like Nickleback .... lol
Ed Atkinson
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Sign Up18:38 PM, 6th September 2013, About 11 years ago
I do my best to get the message across in the advert that the tenant will not be charged any of those scam fees: tenacy fees, reference fees, credit check fees, etc
Mark Alexander - Founder of Property118
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Sign Up22:04 PM, 6th September 2013, About 11 years ago
Reply to the comment left by "Ed Atkinson" at "06/09/2013 - 18:38":
Hi Ed
Have you read my strategy for finding perfect tenants and minimising risk?
You will see what I do which includes a fee of £89 being charged for referencing.
When you have read my strategy you may feel differently about all fees being a scam. Tenants deserve value for money and that's what I give to them. You may wish to structure you charges differently to me but that doesn't necessarily make your deals or your strategy any better than mine.
Ed Atkinson
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Sign Up11:04 AM, 7th September 2013, About 11 years ago
Reply to the comment left by "Mark Alexander" at "06/09/2013 - 22:04":
Thanks Mark. I agree - we each have our own way of doing things. This thread is about ways to stand out from the crowd. We tend to have a good proportion of the people viewing who want to sign up, so the key is getting the viewings. Saying that tenants only pay out rent and deposit in the advert seems to help. It also sets a good tone for the landlord-tenant relationship right at the start.
I have now looked at your strategy doc. Helpful. On referencing, we charge a £200 holding deposit and do the Credit Check & referencing ourselves
We use the NLA Credit Check (£8 per tenant). We screen capture the results and send them to the tenant whether good or bad. We want to give the message that we are working with them so that later they'll work with us, which they do (eg timely reports of maintenance needs). We do referencing by phone as we get a better feel and anyway there is no way we would chase up on references if a tenancy subsequently went wrong, so paper is worthless here. The holding deposit then contributes to the full deposit.
I tried to get the NLA and then Radio 4 Moneybox interested in a campaign to ensure Rightmove etc ads can have extra fees listed. At the time it was against Rightmove's Terms and Conditions to publish such fees or highlight the lack of them, which seemed almost criminal But I found no traction in my potential campaign. Maybe it has since improved as I have seen some Rightmove ads with 'no extra fees' published and ours now get through as well.