Homeless charity joins with home furnishing company

Homeless charity joins with home furnishing company

16:22 PM, 10th March 2023, About 2 years ago 8

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IKEA has teamed up with Shelter to reveal the ‘realities’ of the UK’s ‘housing emergency’.

The furniture giant and the housing charity have launched a campaign to raise awareness of the real-life living conditions of people who are forced into temporary accommodation.

The ‘Real Life Roomsets’ in four IKEA stores will show the cramped and unfit spaces that people experience when living in a temporary home.

One in every 208 people in England is currently experiencing homelessness

Temporary accommodation can take the form of emergency hostels, B&Bs, one room bedsits and cramped flats and they are provided by councils to qualifying families who are homeless.

According to research commissioned by IKEA, one in five (21%) people are worried about losing their home, with half (49%) saying if they lost their current home, they would struggle to find somewhere else to live.

One in every 208 people in England is currently experiencing homelessness, according to Shelter.

A statement from IKEA said: “With a shortage in social housing, some families are finding themselves living in temporary accommodation for years and are very often asked to move several times with short notice.”

IKEA and Shelter demand 90,000 social homes be built every year

In the past year, to keep up with their housing costs, 18% of people say they have taken on additional work, 17% have skipped meals and a further quarter (25%) would consider it.

This campaign comes as IKEA and Shelter demand 90,000 social homes be built every year by 2030 to help address the housing emergency.

You can check out the ‘Real Life Roomsets’ here.


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northern landlord

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15:43 PM, 10th March 2023, About 2 years ago

Apologies in advance for being cynical. So IKEA have commissioned yet one more survey about the homeless. Are they hoping that people will brighten up their temporary accommodation with a bit of flatpack furniture? Could be handy I suppose if they are “asked to move several times with short notice” as the article says.
IKEA and Shelter have set up some replicas of the temporary accommodations of some people called Sam, Kate and Channah in IKEA branches. If Shelter actually put their hands in their pockets instead of virtue signalling and gave some money to people like Sam, Kate and Channah maybe they wouldn’t need to be in temporary accommodation. Not much chance of that however, as apparently they don’t even pay their own staff enough to live on, while of course the boss does very nicely. Come on Shelter, Lead the way, build some houses for cheap rent, and put us evil landlords out of business!

Martin Roberts

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17:20 PM, 10th March 2023, About 2 years ago

C'mon.
With a measly income of £73,000,000 how could Shelter possibly provide housing?
They do spend £28,000,000 on fund raising, after all:
https://register-of-charities.charitycommission.gov.uk/charity-search/-/charity-details/263710

Smiffy

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22:20 PM, 10th March 2023, About 2 years ago

If Shelter blew £50M on building housing stock, it would hardly scratch homelessness, which is why they don't. Plus they'd become the very thing they despise!

1 in 208 already homeless, yet 10's of thousands of cross channel migrants are welcomed. Does anybody know where they go after the holding centres and hotels?

Luke P

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23:51 PM, 10th March 2023, About 2 years ago

Reply to the comment left by Smiffy at 10/03/2023 - 22:20
Private sector houses snapped up on 5+ year contracts by the likes of third-party Serco, that’s where.

Boat people effectively remove their property from the marketplace entirely for a sustained period (whether tenanted or not (and just being funded by Serco, funded by Govt. contract, funded by us taxpayers)…great!

Smiffy

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0:13 AM, 11th March 2023, About 2 years ago

Reply to the comment left by Luke P at 10/03/2023 - 23:51
It would be interesting to know Shelters opinion on the effect migrants have on indigenous homelessness.

Reluctant Landlord

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12:07 PM, 11th March 2023, About 2 years ago

another organisation to tick off my list of buying from then...just like B&Q who support and give to Shelter

Luke P

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13:38 PM, 11th March 2023, About 2 years ago

Reply to the comment left by DSR at 11/03/2023 - 12:07
Don’t forget Nationwide too…!

Old Mrs Landlord

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13:51 PM, 11th March 2023, About 2 years ago

Having read the stories of these (whether real or imaginary) homeless people, I am left wondering what a "qualified nurse and teacher" did to lose her job, why she can't get another in professions crying out for staff, and why her 24-year-old daughter appears to be contributing nothing to the family income. Surely between them they could earn enough to at least rent a double room in an HMO rather than expecting the local authority to house them?

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