Privacy Policy
BACKGROUND:
Property118 Ltd understands that your privacy is important to you and that you care about how your personal data is used and shared online. We respect and value the privacy of everyone who visits this website,
www.property118.com (“Our Site”) and will only collect and use personal data in ways that are described here, and in a manner that is consistent with Our obligations and your rights under the law.
Please read this Privacy Policy carefully and ensure that you understand it. Your acceptance of Our Privacy Policy is deemed to occur upon your first use of Our Site
. If you do not accept and agree with this Privacy Policy, you must stop using Our Site immediately.
- Definitions and Interpretation
In this Policy the following terms shall have the following meanings:
“Account” |
means an account required to access and/or use certain areas and features of Our Site; |
“Cookie” |
means a small text file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site. Details of the Cookies used by Our Site are set out in section 13, below; |
“Cookie Law” |
means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003; |
“personal data” |
means any and all data that relates to an identifiable person who can be directly or indirectly identified from that data. In this case, it means personal data that you give to Us via Our Site. This definition shall, where applicable, incorporate the definitions provided in the EU Regulation 2016/679 – the General Data Protection Regulation (“GDPR”); and |
“We/Us/Our” |
Means Property118 Ltd , a limited company registered in England under company number 10295964, whose registered address is 1st Floor, Woburn House, 84 St Benedicts Street, Norwich, NR2 4AB. |
- Information About Us
- Our Site is owned and operated by Property118 Ltd, a limited company registered in England under company number 10295964, whose registered address is 1st Floor, Woburn House, 84 St Benedicts Street, Norwich, NR2 4AB.
- Our VAT number is 990 0332 34.
- Our Data Protection Officer is Neil Patterson, and can be contacted by email at npatterson@property118.com, by telephone on 01603 489118, or by post at 1st Floor, Woburn House, 84 St Benedicts Street, Norwich, NR2 4AB.
- What Does This Policy Cover?
This Privacy Policy applies only to your use of Our Site. Our Site may contain links to other websites. Please note that We have no control over how your data is collected, stored, or used by other websites and We advise you to check the privacy policies of any such websites before providing any data to them.
- Your Rights
- As a data subject, you have the following rights under the GDPR, which this Policy and Our use of personal data have been designed to uphold:
- The right to be informed about Our collection and use of personal data;
- The right of access to the personal data We hold about you (see section 12);
- The right to rectification if any personal data We hold about you is inaccurate or incomplete (please contact Us using the details in section 14);
- The right to be forgotten – i.e. the right to ask Us to delete any personal data We hold about you (We only hold your personal data for a limited time, as explained in section 6 but if you would like Us to delete it sooner, please contact Us using the details in section 14);
- The right to restrict (i.e. prevent) the processing of your personal data;
- The right to data portability (obtaining a copy of your personal data to re-use with another service or organisation);
- The right to object to Us using your personal data for particular purposes; and
- If you have any cause for complaint about Our use of your personal data, please contact Us using the details provided in section 14 and We will do Our best to solve the problem for you. If We are unable to help, you also have the right to lodge a complaint with the UK’s supervisory authority, the Information Commissioner’s Office.
- For further information about your rights, please contact the Information Commissioner’s Office or your local Citizens Advice Bureau.
- What Data Do We Collect?
Depending upon your use of Our Site, We may collect some or all of the following personal data (please also see section 13 on Our use of Cookies and similar technologies):
- Name;
- Date of birth;
- Address and post code;
- Business/company name and trading status;
- Number of properties owned;
- Accountants details;
- Contact information such as email addresses and telephone numbers;
- Proof of residence and ID;
- Financial information such as income and tax status;
- Landlords insurance renewal dates;
- Property Portfolio details such as value and mortgage outstanding;
- How Do We Use Your Data?
- All personal data is processed and stored securely, for no longer than is necessary in light of the reason(s) for which it was first collected. We will comply with Our obligations and safeguard your rights under the GDPR at all times. For more details on security see section 7, below.
- Our use of your personal data will always have a lawful basis, either because it is necessary for our performance of a contract with you, because you have consented to our use of your personal data (e.g. by subscribing to emails), or because it is in our legitimate interests. Specifically, we may use your data for the following purposes:
- Providing and managing your access to Our Site;
- Supplying our products and or services to you (please note that We require your personal data in order to enter into a contract with you);
- Personalising and tailoring our products and or services for you;
- Replying to emails from you;
- Supplying you with emails that you have opted into (you may unsubscribe or opt-out at any time by the unsubscribe link at the bottom of all emails;
- Analysing your use of our site and gathering feedback to enable us to continually improve our site and your user experience;
- Provide information to our partner service and product suppliers at your request.
- With your permission and/or where permitted by law, We may also use your data for marketing purposes which may include contacting you by email and or telephone with information, news and offers on our products and or We will not, however, send you any unsolicited marketing or spam and will take all reasonable steps to ensure that We fully protect your rights and comply with Our obligations under the GDPR and the Privacy and Electronic Communications (EC Directive) Regulations 2003.
- You have the right to withdraw your consent to us using your personal data at any time, and to request that we delete it.
- We do not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected. Data will therefore be retained for the following periods (or its retention will be determined on the following bases):
- Member profile information is collected with your consent and can be amended or deleted at any time by you;
- Anti-Money Laundering information and tax consultancy records are to be kept as required by law for up to seven years.
- How and Where Do We Store Your Data?
- We only keep your personal data for as long as We need to in order to use it as described above in section 6, and/or for as long as We have your permission to keep it.
- Some or all of your data may be stored outside of the European Economic Area (“the EEA”) (The EEA consists of all EU member states, plus Norway, Iceland, and Liechtenstein). You are deemed to accept and agree to this by using our site and submitting information to Us. If we do store data outside the EEA, we will take all reasonable steps to ensure that your data is treated as safely and securely as it would be within the UK and under the GDPR
- Data security is very important to Us, and to protect your data We have taken suitable measures to safeguard and secure data collected through Our Site.
- Do We Share Your Data?
- We may share your data with other partner companies in for the purpose of supplying products or services you have requested.
- We may sometimes contract with third parties to supply products and services to you on Our behalf. Where any of your data is required for such a purpose, We will take all reasonable steps to ensure that your data will be handled safely, securely, and in accordance with your rights, Our obligations, and the obligations of the third party under the law.
- We may compile statistics about the use of Our Site including data on traffic, usage patterns, user numbers, sales, and other information. All such data will be anonymised and will not include any personally identifying data, or any anonymised data that can be combined with other data and used to identify you. We may from time to time share such data with third parties such as prospective investors, affiliates, partners, and advertisers. Data will only be shared and used within the bounds of the law.
- In certain circumstances, We may be legally required to share certain data held by Us, which may include your personal data, for example, where We are involved in legal proceedings, where We are complying with legal requirements, a court order, or a governmental authority.
- What Happens If Our Business Changes Hands?
- We may, from time to time, expand or reduce Our business and this may involve the sale and/or the transfer of control of all or part of Our business. Any personal data that you have provided will, where it is relevant to any part of Our business that is being transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this Privacy Policy, be permitted to use that data only for the same purposes for which it was originally collected by Us.
- How Can You Control Your Data?
- In addition to your rights under the GDPR, set out in section 4, we aim to give you strong controls on Our use of your data for direct marketing purposes including the ability to opt-out of receiving emails from Us which you may do by unsubscribing using the links provided in Our emails.
- Your Right to Withhold Information
- You may access certain areas of Our Site without providing any data at all. However, to use all features and functions available on Our Site you may be required to submit or allow for the collection of certain data.
- You may restrict Our use of Cookies. For more information, see section 13.
- How Can You Access Your Data?
You have the right to ask for a copy of any of your personal data held by Us (where such data is held). Under the GDPR, no fee is payable and We will provide any and all information in response to your request free of charge. Please contact Us for more details at info@property118.com, or using the contact details below in section 14.
- Our Use of Cookies
- Our Site may place and access certain first party Cookies on your computer or device. First party Cookies are those placed directly by Us and are used only by Us. We use Cookies to facilitate and improve your experience of Our Site and to provide and improve Our products AND/OR We have carefully chosen these Cookies and have taken steps to ensure that your privacy and personal data is protected and respected at all times.
- All Cookies used by and on Our Site are used in accordance with current Cookie Law.
- Before Cookies are placed on your computer or device, you will be shown a cookie prompt requesting your consent to set those Cookies. By giving your consent to the placing of Cookies you are enabling Us to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of Our Site may not function fully or as intended. You will be given the opportunity to allow only first party Cookies and block third party Cookies.
- Certain features of Our Site depend on Cookies to function. Cookie Law deems these Cookies to be “strictly necessary”. These Cookies are shown below in section 13.5. Your consent will not be sought to place these Cookies, but it is still important that you are aware of them. You may still block these Cookies by changing your internet browser’s settings as detailed below in section 13.9, but please be aware that Our Site may not work properly if you do so. We have taken great care to ensure that your privacy is not at risk by allowing them.
- The following first party Cookies may be placed on your computer or device:
Name of Cookie |
Purpose |
Strictly Necessary |
JSESSIONID |
Used only to collect performance data, with any identifiable data obfuscated |
No |
__cfduid |
This cookie is strictly necessary for Cloudflare's security features and cannot be turned off. |
Yes |
- Our Site uses analytics services provided by Google Analytics and Facebook. Website analytics refers to a set of tools used to collect and analyse anonymous usage information, enabling Us to better understand how Our Site is used. This, in turn, enables Us to improve Our Site and the products AND/OR services offered through it. You do not have to allow Us to use these Cookies, however whilst Our use of them does not pose any risk to your privacy or your safe use of Our Site, it does enable Us to continually improve Our Site, making it a better and more useful experience for you.
- The analytics service(s) used by Our Site use(s) Cookies to gather the required information.
- The analytics service(s) used by Our Site use(s) the following Cookies:
Name of Cookie |
First / Third Party |
Provider |
Purpose |
__utma, __utmb, __utmc, __utmt, __utmz |
First |
Google |
Helps to understand how their visitors engage with our website |
_fbp |
First |
Facebook |
Helps to understand how their visitors engage with our website |
- In addition to the controls that We provide, you can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all cookies or only third party cookies. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device.
- You can choose to delete Cookies on your computer or device at any time, however you may lose any information that enables you to access Our Site more quickly and efficiently including, but not limited to, login and personalisation settings.
- It is recommended that you keep your internet browser and operating system up-to-date and that you consult the help and guidance provided by the developer of your internet browser and manufacturer of your computer or device if you are unsure about adjusting your privacy settings.
- Contacting Us
If you have any questions about Our Site or this Privacy Policy, please contact Us by email at info@property118.com, by telephone on 01603 489118, or by post at 1st Floor, Woburn House, 84 St Benedicts Street, Norwich, NR2 4AB. Please ensure that your query is clear, particularly if it is a request for information about the data We hold about you (as under section 12, above).
- Changes to Our Privacy Policy
We may change this Privacy Policy from time to time (for example, if the law changes). Any changes will be immediately posted on Our Site and you will be deemed to have accepted the terms of the Privacy Policy on your first use of Our Site following the alterations. We recommend that you check this page regularly to keep up-to-date.
Ian Narbeth
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Sign Up10:26 AM, 9th January 2025, About 2 weeks ago
Reply to the comment left by Julian Lloyd at 09/01/2025 - 10:20
Spot on, Julian. This in turn will establish higher "market rents" for an area which means that rents on new lettings and on review will be higher than they would have been.
What next? Outlaw auctions. Set a standard price for all goods and services, Soviet style?
Love the joke about Socialist hands 🙂
Keith Wellburn
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Sign Up10:31 AM, 9th January 2025, About 2 weeks ago
Reply to the comment left by Julian Lloyd at 09/01/2025 - 10:20
I wrote to my (Tory) MP at the time Osborne retained the top rate of 28% CGT for residential property gains compared with 20% for other gains, suggesting that some reduction where a landlord sells to a tenant may be sensible. I got a reply telling me why it wasn’t a good idea and how landlords would try to abuse it.
Fast forward to last summer - a desperate Sunak had the idea in his manifesto!
Mick Roberts
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Sign Up12:15 PM, 9th January 2025, About 2 weeks ago
Reply to the comment left by Ian Narbeth at 09/01/2025 - 10:26
It's what we did with Selective Licensing. We thought Screw this, got to charge top whack cause who could have foreseen that coming, we give em new boiler & kitchen & then Council say Ooh u got £890 Selective Licensing charge cause that Landlady/Landlord down the road han't got a new boiler kitchen.
And when we charged this top whack, we found people had to pay it.
Beaver
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Sign Up12:46 PM, 9th January 2025, About 2 weeks ago
Reply to the comment left by Ian Narbeth at 09/01/2025 - 10:03
That's interesting.
So where we appear to be headed is a situation where it makes sense not to either advertise or even state the rent *in writing*. So what Angela Rayner is doing is creating a situation where you do your dealings through an agent who has 1,000s of tenants on the books, you don't *either* advertise (in writing) *or* state the rent (in writing) until somebody offers you a tenant that is prepared to commit to a certain PCM rent for a given property and has the means to pay for it. I.e. it all needs to be done verbally.
I think if you were an agent with 1,000s of tenants on his books it would be possible to maintain a database of tenants who were looking for certain properties with certain characteristics and had demonstrated the means to pay. But the trouble is, if labour creates a system where everything has to be done verbally this is a recipe for corruption. Having a system of sealed bids from tenants who had already satisfied the affordability criteria would be fairer and less prone to venality.
Jessie Jones
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Sign Up13:25 PM, 9th January 2025, About 2 weeks ago
"must not advertise in writing, or otherwise offer in writing, the proposed letting unless. . . "
So properties will not get advertised. Agents will just ask prospective tenants what their maximum budget is. They will then inform landlords who are known to have an empty (but not advertised) property that there are potential tenants and what their budgets are. The landlord or agent will then invite a selection of those tenants to make an offer, without ever advertising it. Prospective tenants will not get the chance to see what is available for rent; they will have to just sit tight and hope that their budget results in an invitation by an agent to make an offer on a potentially unseen property.
This is only ever going to work against tenants and push rent up.
Beaver
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Sign Up13:41 PM, 9th January 2025, About 2 weeks ago
Reply to the comment left by Jessie Jones at 09/01/2025 - 13:25I think that is roughly what it amounts to but I am not sure that the property will necessarily have to be unseen. The requirement in the legislation apparently refers to a WRITTEN advertised rent or stating the rent IN WRITING. It does not say that prospective tenants cannot see the property. The agent can show prospective tenants the property and say verbally - how much are you prepared to pay?
If labour changes the legislation such that you must state a PCM rent or advertise a property for a PCM rent IN WRITING before you let the prospective tenant see the property then of course what will happen is that properties that were previously being advertised for £2,500 PCM will be advertised for £4,000 PCM and the agent will just take whoever comes closest to that rent and has already demonstrated that they can afford it.
None of these proposals is going to benefit tenants. It will be a bit like those fancy clothes shops that do not put prices on their dresses and if that bothers you then you just should not be in that shop.
Crouchender
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Sign Up20:09 PM, 9th January 2025, About 2 weeks ago
Australia have this process in place but there is no way of policing it so it is a hot air PR politics amendment. Even the RRB 'Impact assessment' that was done stated within it that Australian states implemented this bid banning in May 2024 but there is no evidence of impact to date.
My tenant has just moved there and says all the rents look very high (inflated) and they had to bid up to amount to secure a place. She feels that tenants will end up paying more rent than they need to have done had the government not tampered with the free market. Labour dogma of controlling markets will end up in tears for tenants.
I am already seeing adverts here with inflated rents here. All you need to do is put the Inflated rent on the advert with the shortened word 'neg' for negotiable.
Beaver
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Sign Up10:38 AM, 10th January 2025, About 2 weeks ago
Reply to the comment left by Crouchender at 09/01/2025 - 20:09
I don't know what everybody else here does but I use an agent. When a tenancy comes towards its end the agent asks me whether I mind them starting to show tenants around and I let them do it without committing to the rent for the next tenancy. I don't ever allow the deposit to go without a thorough inspection and of course there are often works to be done during the void period; I always do these works and make sure that the property is presentable before I permit the agent to advertise.
So even if labour does ban people from bidding using the words in the proposed legislation all that will happen is that people like me will allow their agents to show prospective tenants around before they are ready to let the property with the specific instruction (A) do not advertise the property in writing (B) do not in any form of writing whether hard copy, email, text or in any form of writing tell the prospective tenants what the PCM rent is likely to be. The tenant that comes back with the highest verbal offer and proof that he or she can afford it will get the property.
Lots of agents have more tenants on their books than properties. Most estate agents don't actually want to advertise properties for sale or rent because the adverts cost them money. They only do it because it is normally in their contracts with their clients that they will advertise.
Agents make a percentage of the final rent so it's in their best interest to get rents up. When there is a shortage of property and they have a lot of tenants who want them then inevitably properties will go to the highest bidder. If the properties aren't let quickly then they can still advertise the property that used to be rented out at £2,500 PCM for £4,000 PCM with a private agreement with the landlord that they can come to an agreement for example for anything above £3,500 PCM (just to give an example).
Years ago my agent used to advise me to hold rents down a bit to minimise the risk of void periods. Void periods cost them money in advertising, lost commission and time. Now they don't because of course since the SNP waved the rent-controls-chequered-flag and introduced them in Scotland the standard advice is get the rent up now because you may not be able to do it later.
Shelter actually gives guidance on how rent controls operate in Scotland here:
https://scotland.shelter.org.uk/housing_advice/tenants_rights/rent_increases
The guidance it gives says that landlords can still increase the rent if it's in the tenant's contract if it includes either:
(A) a percentage that the amount can go up
(B) a way that the increase can be calculated that's outside the landlord's control, such as inflation.
So what all that means is that whilst years ago my agent used to advise small portfolio landlords like me to hold rents down a bit to maximise the chance of a long-term tenant and minimise the risk of void periods, since people like the SNP started meddling in the market the best thing to do is to get the rent up as high as possible when the property is first let with inflation-linked rises built into the tenancy agreement.
And so the effect of meddling in the market is to drive competition out of the market and to drive rents up.
Tenants won't benefit from this.
Keith Wellburn
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Sign Up11:33 AM, 10th January 2025, About 2 weeks ago
Reply to the comment left by Beaver at 10/01/2025 - 10:38
Not my experience that agents don’t want to advertise properties for sale after selling 15 in the past decade across half a dozen agents.
My understanding is that there are quite high monthly subscriptions to platforms like Rightmove - but it’s rare to find an agent who is not signed up (one I used dropped Rightmove and claimed their presence on social media was all they needed. I didn’t use them again and I note they are back on now). That’s not to say social media doesn’t play a part now and of course all agents need a decent website to get sellers and landlords interested to place properties - why would it cost much more to upload properties onto it.
In all cases agents asked if they could place boards on properties - that is as much if not more about advertising themselves rather than the property!
Of course rentals have changed to huge buyer demand and I have only one left which will not be re-let at any price if and when the current tenants leave. I can’t remember ever getting offers over asking rental going back to 1990. If your process of re letting is what is needed now I thank God I’m out. Surely a good agent with their finger on the pulse will pitch the price right to get the correct tenant and market rate for the landlord? Of course erring on the high side if there is doubt would allow ‘nearest offer’.
Beaver
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Sign Up13:09 PM, 10th January 2025, About 2 weeks ago
Reply to the comment left by Keith Wellburn at 10/01/2025 - 11:33
The last time I sold a BTL the agent did advertise it briefly because they were contracted to do so, but the property was sold almost immediately to an investor that the agent already knew was looking for new acquisitions in that area. Although yes, if you are disposing of properties I think that the agent will want to advertise but won't advertise much if they've already got an investor lined up.
Of course, if you're advertising a property for sale then that's a completely different kettle of fish and you can advertise if for sale at whatever price you choose and see what happens - quite possibly now that will be a sale to an AirBnB investor rather than to someone who wants to provide long-term accommodation (i.e. most small portfolio landlords).
In Scotland of course they already have a sealed bids system and they had that even before the SNP came to power. Arguably a sealed bids system is fairer and less prone to corruption. This was one thing that Scotland did better than England (in the sense of being fairer) before the SNP made pretty much everything else worse.
But advertising a property to let is already different and labour seem set to make it very different via the RRB. Just as the agent that I sold through last time already had an investor lined up, these days many agents have large numbers of tenants already signed up with them because they are desperate to rent properties near schools, work, families, transport infrastructure etc.
With respect to the renter's reform bill the proposed wording creates a disincentive to advertise any new let EXCEPT at the highest possible rent and at a rent that is way above whatever you made previously. This is a radical change to the BTL business model. I was still getting the advice from my agent to hold rents down a bit to encourage long-term tenancies less than a decade ago.
Now the situation is different...agents have already changed their advice because of the PROSPECT of rent controls. And labour are about to create a radically different business model where you shouldn't advertise or put anything in writing until you know that you absolutely have to, and then you should only advertise at the highest possible rent and build inflation-linked rent increases into the rental agreement. So the labour party is proposing to introduce legislation that will cause a dramatic increase in inflation and disadvantage prospective long-term tenants.
Anybody that needs to find rental accommodation and is divorced, widowed, needs to be near schools, transport hubs, work, healthcare facilities or is retired and drawing a non-inflation-linked pension is going to be adversely affected by the proposed RRB. The RRB is also going to adversely affect the benefits bill because none of the UK governments, local or central, have a chance of building all the properties they need to....their building targets aren't feasible and they can't afford to invest. That's what local councils are already telling central government.
The RRB as it stands doesn't benefit anybody other than a small number of large incorporated landlords because it destroys choice and competition. But it's worse than that. If you are an agent and having whittled the list of prospective tenants down to a small number that can afford the property and have provided the evidence that they can afford it, how are you then going to choose between the chosen few?
Is it going to be the prospective tenant that buys the nice meal at the fancy restaurant? The tenant who pays for the free flights or holiday? Who lets the agent stay in his fancy penthouse apartment somewhere? Or at the lower end of the scale in the rental market where the families and single-parents are competing, is it going to be the prospective tenant that just provides cash in a brown envelope that HMRC doesn't know about?
The RRB proposals as they stand won't benefit tenants. They will be a disaster for them.