Property market is off to a flying start in 2025

Property market is off to a flying start in 2025

0:02 AM, 17th January 2025, About 14 hours ago

Text Size

The property market has experienced a strong start to 2025, with buyer demand on Zoopla rocketing 14% ahead of this time last year, the property portal reports.

This surge in interest has translated to a 15% increase in new sales agreed compared to the first week of 2024.

These positive market indicators are supported by a big increase in vendor activity on Zoopla – which started earlier than anticipated on Christmas Day.

In a boost for estate agents, vendor sales leads have surged by 125% in the first week of January compared to Christmas Eve.

Off to a flying start in 2025

Zoopla’s director of sales, Alex Rose, said: “It is incredibly encouraging to see the property market off to a flying start in 2025, with the momentum from 2024 continuing over into 2025 and further boosted by the launch of our major new marketing campaign on Christmas Day.

“This is already paying dividends for Zoopla agents with the uptick in vendor leads and sessions on our website a clear indication of this.”

More people looking to sell

Property valuation leads from Zoopla indicate that 30% more consumers are looking to sell their property compared to the previous year.

Visitor numbers on the website also saw a large jump of 113% during the same period.

This uptick in activity coincides with the launch of the portal’s new marketing campaign, which has resulted in a 12% rise in property listings.

The campaign will run throughout the key Spring selling season, includes television spots on channels such as Gogglebox and during the upcoming Guinness Six Nations.


Share This Article


Leave Comments

In order to post comments you will need to Sign In or Sign Up for a FREE Membership

or

Don't have an account? Sign Up

Landlord Automated Assistant Read More